Insider Marketing: Ramblings of an Online Marketing Maverick

June 21, 2007

MSN Expands Negative Keyword Management

Filed under: Paid Search — surgesilk @ 1:21 pm

I received this earlier today: 

Dear Jeffrey,

On Saturday, June 23, Microsoft adCenter will upgrade, expanding negative keyword management to the campaign level.*

During this upgrade, adCenter will be temporarily unavailable for up to 14 hours, starting at 10:00 A.M. Pacific Time. Your keywords and ads will continue to run during this time. After this upgrade, reporting will be delayed for up to 24 hours. To see when your data was last updated, check the timestamp on the bottom of adCenter Reporting tab.


*Negative keywords help to prevent your ad from being displayed to customers who are unlikely to click your ad. When you apply negative keywords at the campaign level the changes apply to all ad groups in the campaign.

Microsoft respects your privacy. To learn more, please read our online Privacy Statement.

Please do not reply to this e-mail message; it is an automated e-mail, which is not monitored for responses. For assistance, contact our Microsoft adCenter Support Team.

Microsoft Corporation
One Microsoft Way
Redmond, WA 98052
 
 

We’d also like to highlight several of the latest features advertisers are using to better manage campaigns. Read these adCenter Blog posts for more detailed information on:

If you have any questions, please contact our adCenter Support Team.

Sincerely,

The Microsoft adCenter Team

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