As always take this with a grain of salt. Reuters is reporting that Google is expected to announce within 2 weeks advanced software and services, enabling handset makers to sell Google-powered phones by mid-2008. Google declined to comment. Verizon has been mentioned as being in talks with Google. These talks revolve around technology and potential business models such as advertising-sponsored services.
From Ars Technica: The House of Representatives has passed the Senate’s version of legislation that would extend the ban on Internet access taxes by seven years. The House had previously approved a four-year extension, but some representatives wanted to see the moratorium made permanent, and the Senate’s seven-year ban was a compromise so good that it passed by a 402-0 margin.
State and local governments had opposed making the ban on taxes permanent. The National Governors Association had urged Congress to pass a “reasonable extension” that would “promote Internet usage,” but argued against keeping the ban in place indefinitely. Once broadband connections are as commonplace as stoves and refrigerators, proponents of a temporary ban argue, the question of whether ‘Net access should be taxed should be revisited, as they could prove a lucrative source of funding for state and local governments
Nine states that enacted access taxes prior to the original passage of the Internet Tax Freedom Act in 1998 continue to be exempt from the ban. In addition, a prohibition against taxing e-mail and instant messaging services that are “not packaged with Internet access” was inserted into the bill by Sen. Ron Wyden (D-OR). The bill’s passage by the House marks the third time the moratorium has been extended. It was first extended in 2001, and then again in 2004. It is currently slated to expire on November 1. The legislation will now go to President Bush, who is expected to sign it into law. http://arstechnica.com/news.ars/post/20071030-internet-access-tax-moratorium-extended-another-seven-years.html
adCenter upgraded with new features
Over the weekend we upgraded adCenter to add new features to help you manage your campaigns more easily. We’ve broken up the new features into 3 categories:
1) Editorial (which we’re covering in-depth here today – see below)
2) Campaign management – changes include:
- Daily budget option
- Default dynamic text
- Campaign import – now compatible with AdWords Editor output
3) Reporting – changes include:
- Access recent reports and report templates right on the Reporting tab
- Drag and drop to re-order custom report columns
- Totals and averages now shown
Here on the blog we’ll be taking a look at each feature, starting today with editorial changes. To read a rundown of all the new features, please check out the Feature Release Guide, and stay tuned here as we spotlight other new features throughout the week.
Immediate editorial feedback on ads and keywords
With this upgrade, as you create or edit ads, you now receive immediate editorial feedback. When you save your ad, adCenter verifies that:
- all required fields are filled out,
- length limits are not exceeded, and
- display and destination URLs are formatted correctly.
This helps you adhere your ads to our Editorial Guidelines and get your campaigns live more quickly. Take a look at this example:
With this inline feedback, you can make the necessary adjustments to your ad even before you submit it, which will help your ad through our editorial review process.
Similarly, when you save new or changed keywords, the Status column displays the term New or Error. Mouse over the Error status term for more information that will help you adjust your keyword.
View disapproved ad and keyword associations
If you’ve ever experienced a situation where your “active” ad was associated with a “disapproved” keyword, or a “disapproved” ad was associated with an “active” keyword – we’ve made it easier for you to resolve this issue by providing more info in the Status column on the Keywords and Ads tabs. In the screenshot example below, the Status column on the Keywords tab contains Active – 3 ad rejections because a keyword is active but three associated ads are disapproved. If you click the status term, you can get further information about each associated ad. Once you’ve reviewed the details, you can make changes as needed and be on your way.
The rate of click fraud for PPC hit 16.2% in the third quarter, up 17.4% from 13.8% a year earlier. 16.25 is the highest level yet for the year. Even worse for advertisers aggressively pursuing an affiliate model, the click fraud rate for affiliate sites was 28.1%, up from 19.4% at year-end 2006, according to the Click Fraud Index.
Combine that with stagnant consumer spending and retailers are facing an interesting Q4.
From Scot Wingo at: http://ebaystrategies.blogs.com/ebay_strategies/2007/10/im-back.html
“You’ll see that the 07 promo is getting listings up into that 17/18m range that we had last year. What’s interesting to think about is what if eBay didn’t do the promo, Then most likely the 07 listings would have stayed in the sub 15/14m range and that would have really made the y/y comps from wall st. unfavorable.
The most searched for Halloween costume is ‘Hannah Montana’ followed by…well see the list below via Hitwise :
1) Hannah Montana costume
2) Master Chief costume
3) Pirate costume
4) Wonder Woman costume
5) Little Red Riding Hood costume
6) Hannah Montana halloween costume
7) Tinkerbell costume
8 ) Pippi Longstocking costume
9) Flapper costume
10) Raggedy Ann costume
And where people are going to buy them: www.buycostumes.com www.halloweenexpress.com www.spirithalloween.com www.costumesupercenter.com www.anniescostumes.com www.costumehub.com www.costumecraze.com www.zoogstercostumes.com www.halloweenmart.com www.partylounge.com
The good news for online retailers: consumers plan on shifting a significant part of their budget and spend online. The bad news is sonsumers plan on spending about the same amount they did last year. This when in a report released today, online retailers expect to grow their business 30% this holiday season.
While consumers say their holiday shopping budgets are going to be the same as last years, 35% of them plan on shifting that budget and will be spending it online according to a BizRate Research survey for online retailer trade group Shop.org and comparison shopping site Shopzilla. BizRate surveyed 2,695 online consumers and 116 retailers for its 2007 eHoliday Study.
Online retailers plan on aggressively growing their budget and to offer promotions. One of their favorites? Free shipping.