From Internet Retailer:

“More consumers are buying gift cards, mostly in stores but also online, and using them online and off. Two initiatives announced this week by Shopping.com and eBay illustrate the growth and multi-channel character of gift cards.

Comparison shopping site Shopping.com, which has sold gift cards in the past, has now created a section devoted just to gift cards that can be used at specific merchants. The landing page for the section, shopping.com/gift-cards, unveiled this week, highlights cards from 20 well-known merchants, and links to thousands of other gift card offers. Consumers can sort through those offers by price and retailer name. The gift cards typically can be used both in stores and online. “

Full Story: http://www.internetretailer.com/dailyNews.asp?id=24281