Insider Marketing: Ramblings of an Online Marketing Maverick

December 13, 2007

Up to 95% of All Email is Spam

Filed under: Uncategorized — surgesilk @ 11:06 am
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Barracuda Networks is reporting that up to 90-95% of all email is spam. “They analyzed over one billion messages sent to its 50,000 customers. Barracuda says that the percentage of spam increased from 85-90 percent in 2006, and is way up from 5 percent back in 2001. After conducting a poll of 261 business professionals, Barracuda also found that over half—57 percent—consider spam to be the “worst form of junk advertising,” almost double that of junk snail mail. Only 12 percent cited telemarketers as the worst. “

http://arstechnica.com/news.ars/post/20071212-report-95-percent-of-all-e-mail-has-that-spammy-smell.html

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