From Ars Technica:
Some welcome news for TV and NBC in particular. You know that whole Internet thing? Turns out its working out pretty good for you. People who are watching on line are watching both content AND the ads.
Internet video watchers are 47 percent more engaged by the advertising they watched than were traditional TV viewers, according to MediaPost. The same study found that viewers were 25 percent more engaged in the content on the shows as well.
