Insider Marketing: Ramblings of an Online Marketing Maverick

December 18, 2007

How Merchants Fail Online: Example #2

Filed under: Uncategorized — surgesilk @ 2:12 pm
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From consumerist.com (one of my must visit daily sites) 

macysisdown.jpg Reader Mike says:

Thought you guys would like this screenshot of a page I’ve been receiving from Macys.com for about the last half hour. Makes it pretty hard to see what their final One Day Sale before the holidays has to offer. Keep up the good work Consumerist!

Mike

We like the “wait in line” style of the message. It’s a good way to remind people who shop online to avoid crowds that they’ve managed to fail in that regard.

Jeff: Do I really need to add anything?

http://consumerist.com/consumer/failure/macys-website-asks-you-to-wait-here-a-few-moments-while-other-shoppers-finish-up-335291.php

How Merchants Continue to Fail Online: an example

Filed under: Comparison Shopping Engines — surgesilk @ 11:29 am
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stamps.jpg 

I purchased  “A Charlie Brown Christmas” on Amazon Merchant yesterday. I found it cheaper elsewhere (but not much) but the seller included the info that if I purchased before 6pm PST, it would be shipping directly from the Seattle airport (the seller’s id oddly enough is iowabooksetc.com). Today I received an email confirming its shipping and a link to its tracking info. The above ‘info’ is what the link displays. I would say that it’s worth than getting no additional info.  A few of the problems:

* No product info

* No estimated delivery date

* No current status, where the hell is  location 97217? I suspect that’s a zipcode, but why should I have to look that up.

This leads to a bad customer experience, even if I get the product promptly, and in turn this seller will get bad feedback, lower sales, andpoorer conversions. Sometimes providing incomplete info is worse than providing no info.

December 17, 2007

Malware Redirects: more info

Filed under: Search Engines — surgesilk @ 3:37 pm

For an example of the malware, Iframes, redirect issue check out the excellent info below:

http://sunbeltblog.blogspot.com/2007/11/breaking-massive-amounts-of-malware.html

Porn Hearts Facebook: Facebook files Court Order

Filed under: Privacy, Search Engines, Social Marketing, Social, Viral — surgesilk @ 3:37 pm
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porn.jpgYahoo News:

“Facebook is suing seventeen people and a Canadian Internet porn company for allegedly trying to mine the popular social networking site for its users’ personal details.

Facebook alleges that in June servers controlled by the defendants used automated scripts to make more than 200,000 requests for personal information stored on Facebook’s site. The allegations are contained in an amended lawsuit filed earlier this month in U.S. District Court in San Jose, California.

The company first filed suit back in June, but amended the complaint this month after obtaining court orders to identify who controlled the servers trying to access its site.

Experts have warned people against publishing too much personal information on social networking sites for fear it could be collected and then abused by fraudsters.

Facebook, one of the most-used social networking sites after MySpace, said the automated scripts caused error messages to be generated, but the company did not say if user information was successfully collected.

Named in the suit is Istra Holdings, which controls SlickCash.com, an affiliate advertising business that offers commissions to Web publishers for referring Internet surfers to its portfolio of adult sites.

It also names Brian Fabian and Josh Raskin, both of whom the suit says work at Istra in Toronto, and Ming Wu of Markham, Ontario, as well as 14 other unidentified people.

Facebook said the hacking attempts cost it at least US$5,000 to investigate. The company has requested a jury trial and is seeking to bar the defendants from accessing its computer systems in the future, in addition to damages.”

The porn business engaging in disreputable behavior? And its the holiday? Fie! Shame!

http://news.yahoo.com/s/pcworld/20071217/tc_pcworld/140604;_ylt=Aik44QjY2L2LhQ51RX5DCf2s0NUE

Charlie Brown Christmas DVD On Sale at Walmart: But only if you are 17 or older

Filed under: Uncategorized — surgesilk @ 2:18 pm
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charlieb.png

  This content may be mature. You must be 17 years old to purchase this item. (look up) Really Walmart?

Its Just Funny

Filed under: Uncategorized — surgesilk @ 11:56 am

santa-imperial-troopers.jpg

From Gizmodo

Google Profiles

Filed under: Search Engines — surgesilk @ 11:21 am
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From Search Engine Land

“Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google’s newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles may turn out to be to Orkut what Shopping became to Froogle — a successor and repositioned product. As Google Operating System points out the new Profiles are already in use in several areas on Google, such as Maps and Reader. “

 Potentially very scary stuff for Joe Public, yet one more way of developing, analyzing and potentially monetizing who you are and how you behave.

http://searchengineland.com/071217-094043.php

More Free Google Checkout

Filed under: Paid Search, Search Engines — surgesilk @ 11:16 am
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Google is extending its free payment offer for online retailers that offer Google Checkout through January. The offer had been set to expire Dec. 31.

When the offer ends, Google will give merchants credits based on AdWord spend. Merchants will get free processing on $10 worth of Google Checkout transactions for every $1 they spend with AdWords.

Go Google Yourself

Filed under: Search Engines, Social Marketing — surgesilk @ 10:55 am
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 Nearly half (47 percent) of all Internet users have googled their own name (vanity searches), more than double the number from five years ago.  Half of you are vain bastards, the other half liars. I am both.

Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler,Jeff Buechler

 (keyword stuffing still works right?)

http://arstechnica.com/news.ars/post/20071216-googling-oneself-not-as-vain-as-you-think-say-researchers.html

December 14, 2007

How to Do (Corporate) Viral Right: the day the whopper went away

Filed under: Social, Viral — surgesilk @ 11:12 am
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 Burger King has a new viral out. Cirspin Porter + Bogusky known for many excellent viral campaigns created it and it is extremely effective. You’ll laugh, you’ll cry…you walk away a better person for having seen it…The Day the Whopper Went Away.

http://www.whopperfreakout.com/

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