At last some good news for comparison shopping engines, as buyers flocked to their sites at the last minute.
Shopping.com gained 34% in market share in the week ending Dec. 22, while Smarter.com gained 17%, Yahoo Shopping 4% and Shopzilla 3%. Best Buy, Dell and Macy’s also saw strong growth.
Overall traffic to the 100 e-commerce sites included in the Hitwise U.S. Retail 100 Index was up 16% from the comparable week a year ago, and down 10% from the week that ended Dec. 15, 2007.
Amazon led the Hitwise U.S. Retail Index list of top online shopping sites but it’s market share dropped 5% the week before Xmas. Hitwise lists the top 20 sites with it’s share of trafic and share change:
Amazon.com, 12.03%, -5%
- Wal-Mart, 7.94%, -2%
- Target, 5.06%, -6%
- Best Buy, 3.96%, 13%
- Half.com, 3.90%, -4%
- Yahoo Shopping, 3.21%, 4%
- Circuit City, 3.07%, 5%
- Sears.com, 2.38%, 0%
- BizRate.com, 2.37%, 1%
- JC Penney, 2.03%, -18%
- Overstock.com, 2.01%, -19%
- Dell USA, 2,01%, 18%
- Toys ‘R’ Us USA, 1.97%, -20%
- Smarter.com, 1.81.%, 17%
- Shopzilla, 1.69%, 3%
- QVC.com, 1.55%, -8%
- Macy’s, 1.43%, 18%
- Kmart.com, 1.34%, -3%
- Kohls.com, 1.30%, -5%
- Shopping.com, 1.21%, 34%
The Hitwise retail index does not include sites from such categories as auctions, home entertainment and music downloading. Hitwise collects data from 10 million U.S. Internet users.
Your information are very good.I like it.
Comment by shopping — January 11, 2008 @ 2:00 am |
Good ..
Comment by lukumaster — January 29, 2008 @ 3:45 am |
Thank you for the data on market share. I was wondering if you had any info as far as a ball park estimate of how many shoppers are now using CSEs to make purchasing decisions in 2008?
Comment by Adam — October 15, 2008 @ 1:18 pm |