Insider Marketing: Ramblings of an Online Marketing Maverick

April 7, 2008

Takeaways from Catalyst Conference: by Citi Group

Filed under: Uncategorized — surgesilk @ 1:05 pm
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Last week was our annual conference at Pinehurst, NC.  If you are a golfer, you know all about Pinehurst and its infamous turtleback greens…well I didn’t play #2 this year, but I did play the newly renovated #1 and maybe the best course, #4. Just don’t ask me how I shot (the answer is often and poorly).

A number of industry analysts attended (as always) so I thought I would share their takeaways about the state of E-Comm in general:

 Another well attended ChannelAdvisor conference – Trends remain surprisingly positive – Last week we attended the ChannelAdvisor (CA) Catalyst Conference 2008 in Pinehurst, North Carolina. Per the company, attendance was up over 50% to roughly 500 people, with participation from companies like Amazon, eBay, Google, Overstock, Facebook, Buy.com and many large, medium and small retailer clients.

  • Takeaway #1: ChannelAdvisor clients not yet seeing macro-economic slowdown — Biggest surprise to us was the general consensus among the retailers we spoke with that they were not seeing much impact from macro-economic headwinds (…yet?). Consumer spending remains strong in many categories and sellers were confident that their multi-channel strategies can continue to fuel growth.
  • Takeaway #2: eBay appeared confident that changes are working despite vocal seller pushback — eBay is determined to make the changes necessary to reaccelerate Core Marketplaces. Representatives from the company sounded resolved on eBay’s commitment to improving buyer experience and seller transparency. Per the company, the desired impact from fee changes, “best match”, and detailed seller ratings (DSRs) appears to be working.
  • Takeaway #3: Amazon strengthening its 3rd party offering — Upbeat presentation by AMZN focused on 3rd party seller opportunities was well received. AMZN provided an overview and demonstrations of the company’s services, highlighting how the program is 1) driving increased selection, 2) improving customer experience, 3) increasing traffic and 4) lower prices.
  • Takeaway #4: Strength of Google position continues to widen lead over competition — While we didn’t hear anything incrementally new from the Google presentation, consensus among sellers we spoke with who had added search marketing was very positive on both traffic and ROI trends.
  • Bottom Line – Conference was incrementally more positive on eCommerce/Search trends than expected.
  • Link to our full note:  https://www.citigroupgeo.com/pdf/SNA17593.pdf

February 25, 2008

Catalyst Conference

Warning corporate shill at work =).  

If you’ve ever wanted to pick the brain (and play golf at Pinehurst) of some of the smartest and most connected people in the industry like:

 Chris Shimojima, Vice President, Global Electronic Commerce of Nike

Stephanie Tilenius, General Manager, eBay North America

Mary Anne Gillespie, Vice President of Sales of PayPal

John Mracek, Vice President and General Manager, Distributed Commerce of Shopping.com 

Vince Monical, Director of Commerce and Analytics of Google  

Sebastian Gunningham, Senior Vice President, Merchant Services of  Amazon.com      

Ben Ling, Director of Platform of Facebook

If the health and direction of e-comm is your thing, then stop by to network and get the opinions of Deutsche Bank, Bears Sterns, Goldman Sachs and Stifel Nicholaus.

Then I’d encourage you to attend ChannelAdvisor’s  Catalyst conference in Pinehurst, April 1-3. It’s only $349 and that includes the conference itself as well as golf, transpo to and from the airport, drinks and meals, parties, etc..  And unlike other company sponsored events….ChannelAdvisor doesn’t pitch its own products…no really! I wouldn’t lie to you.

If you email me and let me know you are coming, I’ll even take you out for an additional round of golf!

February 1, 2008

Kindle Demand too much for Amazon to Keep Up With? BS

Filed under: Marketplaces — surgesilk @ 10:40 am
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During the company’s fourth quarter earnings call CEO Jeff Bezos revealed that the online retailer was having trouble keeping up with demand for the Kindle.

In a clear case of hyperbole and spin,  Bezos said, “The Kindle, in terms of demand, is outpacing our expectations…It is also, on the manufacturing side, causing us to scramble. We’re working very hard to increase the number of units that we can build and supply per week, so that we can get back—our goal is to get into a situation as quickly as we can where when you order a Kindle, we ship it immediately… We are super-excited by the very strong demand.”

—Umm BS.  Do you know anyone who has one or wants one?

January 28, 2008

Gamers Review Reviewer

Filed under: Marketplaces, Social Marketing, Social, Viral — surgesilk @ 2:06 pm
Tags: , ,

Is it really news that talking heads often pontificate  about things  they don’t understand or, in this case, have even seen? What is new is that there is at least a way for you and me to voice our displeasure at those who pander to the lowest common denominator by loudly condemning hitting them in the pocketbook. In this case, thru Amazon reviews.

—Jeff Buechler

From Ad Freak:

Planning to go on Fox News and bash a video game you’ve never even seen? Then prepare to have your book torpedoed on Amazon.com. Psychologist Cooper Lawrence was a guest on a recent Fox News segment that denounced the “full digital nudity and sex” featured in Mass Effect for the Xbox 360. One problem: There isn’t any full digital nudity and sex in the game. Sure, there’s a bit of mildly salacious alien love (which, as you can see on YouTube, is about as hot as watching two mannequins being moved around a store window). Game publisher Electronic Arts has asked Fox News to “set the record straight,” but the more interesting reaction has been from the gamers themselves. Lawrence, who chuckled dismissively when asked on the program if she’d ever played the game, soon saw her book’s Amazon listing bombarded with more than 500 one-star reviews (which Amazon has since taken down) and several uploaded “customer images” (ditto). I’d be tempted to join in, but I’ll be tied up for a while watching all the other clips I found through my YouTube search for “graphic sex with an alien.” UPDATE: In a New York Times piece, Lawrence apologizes for misrepresenting the game: “I really regret saying that, and now that I’ve seen the game and seen the sex scenes, it’s kind of a joke.”

http://adweek.blogs.com/adfreak/

January 3, 2008

Comparison Shopping Engines Get Busy

At last some good news for comparison shopping engines, as buyers flocked to their sites at  the last minute.

 Shopping.com gained 34% in market share  in the week ending Dec. 22, while Smarter.com gained 17%, Yahoo Shopping 4% and Shopzilla 3%. Best Buy, Dell and Macy’s also saw strong growth.

Overall traffic to the 100 e-commerce sites included in the Hitwise U.S. Retail 100 Index was up 16% from the comparable week a year ago, and down 10% from the week that ended Dec. 15, 2007.

Amazon led the Hitwise U.S. Retail Index list of top online shopping sites but it’s market share dropped 5% the week before Xmas.  Hitwise lists the top 20 sites with it’s share of trafic and share change: 

Amazon.com, 12.03%, -5%

  • Wal-Mart, 7.94%, -2%
  • Target, 5.06%, -6%
  • Best Buy, 3.96%, 13%
  • Half.com, 3.90%, -4%
  • Yahoo Shopping, 3.21%, 4%
  • Circuit City, 3.07%, 5%
  • Sears.com, 2.38%, 0%
  • BizRate.com, 2.37%, 1%
  • JC Penney, 2.03%, -18%
  • Overstock.com, 2.01%, -19%
  • Dell USA, 2,01%, 18%
  • Toys ‘R’ Us USA, 1.97%, -20%
  • Smarter.com, 1.81.%, 17%
  • Shopzilla, 1.69%, 3%
  • QVC.com, 1.55%, -8%
  • Macy’s, 1.43%, 18%
  • Kmart.com, 1.34%, -3%
  • Kohls.com, 1.30%, -5%
  • Shopping.com, 1.21%, 34%

The Hitwise retail index does not include sites from such categories as auctions, home entertainment and music downloading. Hitwise collects data from 10 million U.S. Internet users.

January 2, 2008

Amazon’s Best Of 2007 list

Filed under: Uncategorized — surgesilk @ 1:53 pm
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SEATTLE–(BUSINESS WIRE)–Amazon.com (NASDAQ:AMZN) today released its Best of 2007 lists, which include the bestselling, most positively reviewed, most-wished-for and favorite gift products as determined by Amazon.com customers in 2007.

Bestselling Products

The following is a list of the bestselling products on Amazon.com in 2007 by total units sold:

  • Books: Harry Potter and the Deathly Hallows by J.K. Rowling
  • Music: Noel by Josh Groban
  • DVD: Planet Earth: The Complete BBC Series
  • Electronics: Canon PowerShot A570IS 7.1MP digital camera
  • Home & Garden: Pyrex storage sets
  • Health & Personal Care: Omron HJ-112 digital premium pedometer
  • Grocery: Senseo Douwe Egberts dark roast coffee pods
  • Gourmet: Starbucks assortment gift basket by Wine Country Gift Baskets
  • Computers: Nokia Internet tablet PC
  • Software: Microsoft Office Home and Student 2007
  • Video Games: Nintendo Wii
  • Apparel & Accessories: Kenneth Cole Reaction men’s Eden wool peacoat
  • Shoes and handbags (Amazon.com and Endless.com): Jessica Simpson women’s Henri2 pump
  • Sports & Outdoors: Perfect Pushup
  • Home Improvement: Black & Decker 8-inch auto wrench
  • Automotive: Actron AutoScanner diagnostic code scanner
  • Jewelry: Sterling silver open double flower pendant
  • Watches: LEGO kids’ watch
  • Beauty: Bare Escentuals Mineral Veil
  • Baby: Munchkin Mozart Cube
  • Toys: Jakks EyeClops Bionic Eye

Most-Loved Products

The following is a list of products that were reviewed most positively by Amazon.com customers in 2007:

  • Books: “Harry Potter and the Deathly Hallows” by J.K. Rowling
  • Music: “One Chance” by Paul Potts
  • DVD: “Planet Earth: The Complete BBC Series”
  • Electronics: Garmin nüvi 350 3.5-inch portable GPS navigator
  • Home & Garden: KitchenAid Artisan Series 5-quart mixer
  • Health & Personal Care: Farouk CHI 1-inch ceramic flat hairstyling iron
  • Grocery: McCann’s Steel Cut Oatmeal
  • Gourmet: Tuscan whole milk, 1 gallon
  • Computers: Apple MacBook Pro notebook PC
  • Software: Apple Mac OS X version 10.5 Leopard
  • Video Games: Nintendo Wii
  • Apparel & Accessories: Chrome Metal Silver Mirrored Aviator Sunglasses
  • Shoes and handbags (Amazon.com and Endless.com): FEED bag
  • Sports & Outdoors: Perfect Pushup
  • Home Improvement: Toro Ultra 12 amp electric blower/vacuum
  • Automotive: Actron PocketScan diagnostic code reader
  • Jewelry: Sterling silver open double flower pendant
  • Watches: Invicta men’s Pro Diver Collection automatic watch
  • Beauty: Bare Escentuals Get Started Kit
  • Baby: Fisher-Price Rainforest Jumperoo
  • Toys: Blokus Strategy board game

Most-Wished-For Products

The following is a list of products that appeared most often on the Wish Lists of Amazon.com customers in 2007:

  • Books: I Am America (And So Can You) by Stephen Colbert
  • Music: Noel by Josh Groban
  • DVD: Harry Potter and the Order of the Phoenix (two-disc Special Edition)
  • Electronics: Apple 4 GB iPod nano (3rd Generation)
  • Home & Garden: Silpat nonstick silicone baking mat
  • Health & Personal Care: Accutire programmable digital tire gauge
  • Grocery: Numi’s Bouquet bamboo gift set
  • Gourmet: Starbucks assortment gift basket by Wine Country Gift Basket
  • Computers: Asus Eee 4G-Galaxy 7-inch PC mobile Internet device
  • Software: Adobe Photoshop Elements 6
  • Video Games: Nintendo Wii
  • Apparel & Accessories: Red Moon women’s long-sleeve cashmere jersey V-neck sweater
  • Shoes and handbags (Amazon.com and Endless.com): FEED bag
  • Sports & Outdoors: Suunto T6 Wristop personal trainer with heart rate monitor
  • Home Improvement: Leatherman Skeletool CX multitool
  • Automotive: Accutire MS-4350B programmable digital tire gauge
  • Jewelry: Sterling silver open double flower pendant
  • Watches: Bulova women’s diamond chronograph watch
  • Beauty: Bare Escentuals Get Started Eyes
  • Baby: The First Years Sure To Comfort newborn to toddler tub
  • Toys: Magnetix I-Coaster

Most Popular Gift Products

The following is a list of products most frequently purchased as gifts by Amazon.com customers in 2007:

  • Books: Eat, Pray, Love by Elizabeth Gilbert
  • Music: Noel by Josh Groban
  • DVD: Planet Earth: The Complete BBC Series
  • Electronics: Apple 4 GB iPod nano (3rd Generation)
  • Home & Garden: George Foreman Next Grilleration removable-plate grill
  • Health & Personal Care: Omron Pocket Pedometer
  • Grocery: Numi’s Bouquet bamboo gift set
  • Gourmet: Soup’s On gift basket by Wine Country Gift Baskets
  • Computers: Apple MacBook notebook PC
  • Software: Adobe Photoshop Elements 6
  • Video Games: Super Mario Galaxy
  • Apparel & Accessories: V Fraas women’s cashmere knit scarf and glove set
  • Shoes and handbags (Amazon.com and Endless.com): Slippers International women’s Fluff Scuff slipper
  • Sports & Outdoors: Garrity Power Lite 3 LED crank light
  • Home Improvement: Black & Decker 8-inch auto wrench
  • Automotive: LifeHammer original emergency hammer
  • Jewelry: 14k gold, round diamond stud earrings
  • Watches: Movado Women’s Amorosa watch
  • Beauty: Burt’s Bees Head to Toe Starter Kit
  • Baby: Mozart Magic Cube
  • Toys: IlluStory Make Your Own Story Kit

December 20, 2007

How Merchants Fail Online: Example 3

Filed under: Uncategorized — surgesilk @ 11:44 am
Tags: , ,

I am an online merchant’s dream customer. I buy nearly everything online, once I’ve done business with a merchant I tend to repeatedly buy from them, I am not terribly price conscious, and I am easily moved to action by merchant promotions. 

 If a product I order doesn’t meet my needs, or I misorder something, I practically NEVER return anything. I simply give it as a gift to someone who could use it. ( I accidentally bought 3 Mr Potato Heads (no not for me!) this year and simply handed the extras out to neighborhood kids.

In short, a retailer’s dream customer.

Which is why the following email thread is so unlike my usual buying behavior and experience.  After looking on Amazon (which I love) I found what I needed thru Amazon’s Merchant program (which is terrible).  In this case, I need a gift for Xmas and if it won’t arrive prior to Xmas, I would need to make other arrangements.  After reviewing the merchant’s shipping policies, it seemed as if it would arrive in plenty of time. So the order was placed, Dec 14. I received the usual reply email and I was informed it might not arrive until Dec 26th. Unlikely, but possible so I IMMEDIATELY contacted the seller to see if they could insure it would arrive by Dec 24th.

Well…I’ll let you read the email thread. I have redacted the name of the seller and edited it slightly for grammar,to remove personal info and make it easier to follow.

—–Original Message—–From: Jeff <Email address>To: <redacted>Sent: Fri, 14 Dec 2007 3:00 pmSubject: Amazon order  Hi,I saw that my order might not get to me before Dec 26. I will def need it before xmas. If I can’t get it before then I really will not need it. Please let me know when you can get it to me. Jeff B*************************************** Email addressSubject:            Re: Amazon orderDate:    Fri, 14 Dec 2007 19:38:19 -0500From:   <redacted>    Hello: Thank you for your order.   Amazon transactions typically take 5 business (Mon-Fri) days to process and 7-10 for shipping.  HAPPY HOLIDAYS Thanks again,******************************************** —–Original Message—–From: Email address <Email address>To: <redacted> <<redacted>>Sent: Fri, 14 Dec 2007 8:48 pm

Subject: Re: Amazon order

 

As you cannot guarantee delivery prior to Xmas, please cancel my order immediately

Thanks.

<sent from my IPhone>

 *********************************************—–Original Message—–From: Jeff <Email address>To: <redacted>Sent: Tue, 18 Dec 2007 2:02 pmSubject: Re: Amazon orderI have not heard from you whether or not I will be getting my order before Xmas and my request to cancel the item has not been replied to. I’ll expect to hear from you today. *************************************Email addressSubject:            Re: Amazon orderDate:    Tue, 18 Dec 2007 19:14:29 -0500From:   <redacted>   Add to Address Book   Add Mobile Alert  Hello: Your order has shipped out today and you should receive it within the next few days.  It shipped via USPS and naturally given the holiday season it has been taking the post office a little longer (allow an extra couple of days.)  Don’t worry I guarantee you it will arrive soon. Thanks

*****************************************

  Email addressSubject:            Re: Amazon orderDate:    Wed, 19 Dec 2007 10:51:46 -0500From:   <redacted>   Add to Address Book   Add Mobile Alert   Jeff:  We want to make sure we sent the right size and color please confirm your address size and color. Thanks again ******************************************* —–Original Message—–From: Jeff <Email address>To: <redacted>Sent: Wed, 19 Dec 2007 2:19 pmSubject: Re: Amazon orderFYI It was medium and I believe the color was green.    Jeff  Email addressSubject:            Re: Amazon orderDate:    Wed, 19 Dec 2007 18:49:07 -0500From:   <redacted>   Add to Address Book   Add Mobile Alert  Hello: The suit was only offered in two colors black and pink which color do you want i size medium.   ******************************************  Thu, 20 Dec 2007 06:35:52 -0800 (PST)From:   “Jeff” <Email address>   Add to Address Book   Add Mobile Alert Subject:            Re: Amazon orderTo:       <redacted> So it is not shipped. That’s what you are telling me. Even though you said it was already. Unless you plan on overnight-ing it, I am not interested.******************************************* From: Jeff <Email address>To: <redacted>Sent: Thurs, 20 Dec 2007 9:56 amSubject: Re: Amazon order  I have requested a firm date on when it would be shipped, you have either ignored my requests, or lied.

I expect an answer to my request for immediate overnight shipping of my medium, black XXXXXX, or a formal cancellation of my order. A copy of the email thread will be sent to Amazon and will be included in your merchant feedback if this is not resolved  immediately.

 *************************************************Email addressSubject:            Re: Amazon orderDate:    Thu, 20 Dec 2007 10:50:27 -0500From:   <redacted>   Add to Address Book   Add Mobile Alert  I have replied to all of your requests.  Additionally, I pride myself on providing excellent customer service and as I stated in the listing on amazon the suit only came in two colors.  Where you came up with the color green is beyond me. Additionally, i am rather uncertain as to why you have been so abrupt in this process. As both a buyer and seller I understand your concern but I have made every effort to satisfy your needs as a customer.  That is why I confirmed with you.  If you understand Amazon then you understand that once an order is placed funds typically take a few days to process and clear. Your item will be shipped out today and you will receive a tracking number latest tomorrow morning.  The item will be upgraded to USPS Priority Shipping. Thanks***************************************** Thu, 20 Dec 2007 08:13:17 -0800 (PST)From:   “Jeff” <Email address>   Add to Address Book   Add Mobile Alert Subject:            Re: Amazon orderTo:       <redacted>  No you lied when you said it had shipped, as your earlier email indicated. Additionally, I should not have to ‘remind’ you of what I ordered both size and color. That information is communicated to you directly from Amazon.  Additionally, I have requested you cancel that order for nearly a week now; to which you have ignored and proceeded anyway.  As you have not complied with either of my very simple requests:1) overnight my order (of course if you had shipped it out when you said you had, it would not be an issue),or;2) cancel the order  I will both alert Amazon, and institute a chargeback thru Amazon and my credit card company. I will also include my feedback on your merchant account. If the order ships, I will consider it an unrequested package and under the terms of USPS, a gift. This my dear readers…is how to piss off a customer.

October 25, 2007

Amazon Profits Increase 4x Thanks to Harry Potter

Amazon.com reported that quarterly profit quadrupled as customers bought the final Harry Potter novel and purchased more electronics and jewelry. Sales of electronics and general merchandise increased 54 percent as Amazon.com enticed buyers of the Harry Potter book to also spend money on watches and video games. Amazon’s Q3  net income rose to $80 million, or 19 cents a share, from $19 million, or 5 cents, year over year. Revenue increased 41 percent to $3.26 billion.

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