AOL Whitelabels AdWords

9 Apr

AOL today announced the launch of the AOL Search Marketplace, which is available to select AOL advertisers giving them the chance to buy sponsored links specifically targeting the AOL search audience ( http://search.aol.com ). The service, built on Google AdWords™ advertising technology, extends the suite of advertising solutions AOL can offer to marketers.“Our advertising clients have told us they wanted the ability to target their search advertising to users of AOL Search, and now with AOL Search Marketplace we can offer this service,” said Mike Kelly, President, AOL Media Networks. “We have found that there is a significant impact when search and display campaigns are coordinated. The addition of the AOL Search Marketplace enables us to offer advertisers end-to-end solutions, everything from AOL to our industry leading third-party display network to video advertising and performance ads. This will let marketers better coordinate their advertising, and build greater efficiencies into their campaigns, with AOL.”

AOL® Search Marketplace uses a white-label version of Google AdWords®, providing advertisers the ability to buy search advertising that solely targets the AOL Search audience on the AOL® Client applications and AOL.com®. This service uses the same best-of-breed functionality, features and reporting that advertisers have come to expect from Google AdWords. Until now, advertisers did not have the ability to segment and optimize traffic coming from AOL.

The new Search Marketplace is a result of the expanded five year strategic relationship AOL and Google entered into in December 2005. AOL test marketed AOL Search Marketplace with about 30 advertisers over the previous five months.

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