Yahoo & Viacom Counter Google Ad Dominance

11 Apr

Yahoo and Viacom announced that Yahoo will be serving up paid search ads on 33 Viacom properties, including MTV and Comedy Central. Yahoo spokeswoman Gaude Lydia Paez declined to comment on financial terms of the deal with Viacom. “It is our typical revenue-sharing deal we use with most of our partners,” Paez said. “It is exclusive, and it is multiyear.”**This shouldn’t come as a great surprise to anyone who has been following the Viacom vs. YouTube fight


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: