Measuring Traffic Based on Cookies

17 Apr

According to a Monday report from Internet research company comScore, cookie-ing a user to measure traffic to your site, may not be as accurate as once thought.As intertube users become more security conscious and regularly delete cookies, more and more websites may be over inflating their user traffic and users.  “ComScore evaluated a first-party Web site and a third party ad server that each receives more than 100 million hits each month. Researchers found that 31 percent of U.S. Internet users erased their first-party cookies over the course of the month. As a result, Web sites could be inflating their web traffic by as much as 150 percent, according to comScore. “

Well yeah. I thought we all knew this already?

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