24 Apr

Click fraud, may or may not be a big deal, depending on who you talk to. However no one claims that a search engine is fraud free (or nearly free).

 

Til now.

 

You may remember Click Defense as the company who earlier this year was awarded an out of court settlement against Google for failing to protect advertisers from false clicks over web ads.  Well today they announced that after an audit of ABCSearch (umm who?), “ABCSearch has demonstrated that their anti-fraud technology is indeed able to classify and block all identifiable click fraud before reaching their advertisers,” said Scott Boyenger, CEO of Click Defense Inc..

 

I’d be very interested in hearing from Click Defense if this was a paid audit requested by ABCSearch.

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