Oh Canada! $1 Billion Spent in Online Marketing; Still No Sharks with Freaking Laser Beams on Their Heads

30 Apr

For the first time, online advertising has broken the $1 billion dollar mark according to The Interactive Advertising Bureau of Canada. IAB president Paula Gignac predicts that spending will increase a further 32 per cent in 2007 to $1.4-billion, this on top of another 32 per cent this year.   Spending on online classifieds and directories showed the fastest growth, up 120 per cent to $273-million in 2006, according to the IAB. E-mail marketing grew 82 per cent to $20-million; search marketing grew 79 per cent to $353-million. And display advertising – the most mature online ad medium – grew 58 per cent to $364-million. http://www.theglobeandmail.com/servlet/story/LAC.20070430.RMARKETING30/TPStory/Business



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