People have been asking me why I don’t post more industry new. Well, there isn’t exactly a dearth of those types of blogs, and frankly ones who do it far better than I can.
News has to intrigue me enough or be fairly earth shaking to include it here. Take for example Do You Want Google to Have Your Genetic Information? post. I was the first to write about the potential danger of having such intimately personal information associated with a company has proclaimed that it wants to use your information to ‘help’ you with all of life’s choices. So I won’t be writing about Google adding a “no highways” option to Maps, or dropping the annoying requirement of adding an ending date on Adsense campaigns.
Tell me what you want to read about!
Free Computer Virus? Sure! Sign me up! That’s exactly what 409 people did who clicked on a Google paid search advertisementwith the creative, “Is your PC virus-free? Get it infected here!”. Fortunately for those 409 people, it wasn’t actually a link that would infect your PC. Instead, it was was an experiment aiming to show these kind of advertising systems can be used for malicious intent, or so said computer specialist Didier Stevens.
I think it was a test to weed out the weakest from the internet herd…or at least it should be. These people are why we still get “increase your size and girth” and offers to refinance your home emails. For you 409…and you know who you are….no ISP for you.
Google’s goal of gathering, correlating and presenting all known information is taking a step down the DNA path. Google has taken a small stake in a biotech company that was co-founded by the wife of one of Google’s founders, Sergey Brin, Google said in a
U.S. regulatory filing on Tuesday. Google has taken a $3.9 million in 23andMe Inc. , a company that is “…building on recent advances in DNA analysis technologies to enable broad, secure, and private access to trustworthy and accurate individual genetic information. Combined with educational and scientific resources with which to interpret and understand it, your genome will soon become personal in a whole new way.”
Did anyone else just get a chill down their back? While I recognize we are a long way from genetic information being readily and easily available to the general public, let alone to governments but we aren’t all that far either. Is this the beginning of a dangerously slippery slope or is it a continuation of long established US policy that included forced sterilization of the mentally retarded on the basis of preventing the ‘contamination’ of the gene pool (65,000 individuals were sterilized in 33 states under state compulsory sterilization programs in the United States). Google has a history of being far too cozy with governments around the world; from providing information on its users to the US government to blocking access to sites that the Chinese government deems as subversive .
So while I do not think there is any cabal that is secretly plotting to gather and use an entire population’s DNA against them, I do recognize that history is rife with examples of seemingly innocuous programs being corrupted and perverted for other ends. And, we all know what the road to hell is paved with. I worry about too much information in any one organization’s hands. Now more than ever, information is power.
Following up on last weeks popular, Google’s first page results for “the best baseball teams” (no quotation marks in actual search), I am following up with every MLB team and their current Google search results. I would recommend an extensive SEO campaign for a number of clubs. As is only right and fitting, my beloved Yanks are #1.
- #1 Yankees
- #4 Chicago Cubs
- #5 Detroit Tigers
- è#8 first HS team mentioned, Rio Rancho High School
- #9 Boston Red Sox
- #11 Los Angeles Dodgers
- #13 Oakland Athletics
- #14 St. Louis Cardinals
- #17 Baltimore Orioles
- è#20 first national team, Greek Olympic Team
- #28 Atlanta Braves
- #29 Cleveland Indians
- #31 Houston Astros
- è#32 first minor league team, the Gateway Grizzlies
- #32 Tampa Bay Devil Rays
- #39 Texas Rangers
- è#43 First Negro team, the Homestead Grays
- #44 Philadelphia Phillies
- #50 Colorado Rockies
- è#60 first college team, Oklahoma Sooners
- #90 New York Mets
- #131 Los Angeles Angels of Anaheim
- #199 Chicago White Sox
- #242 Cincinnati Reds
- #253 San Diego Padres
- #276 Milwaukee Brewers
- è# 341 Iranian Baseball team
- #615 Minnesota Twins
- è# 713 order to show you the most relevant results, we have omitted some entries very similar to the 703 already displayed.
If you like, you can repeat the search with the omitted results included.
- #725 Pittsburgh Pirates
- #731 Florida Marlins
- #761 Arizona Diamondbacks
- #981 Washington Nationals
San Francisco Giants, Toronto Blue Jays, Kansas City Royals, and the
Seattle Mariners: Not found
Search is predicated upon providing the best consumer experience possible i.e. most relevant search results. It’s Intertubes’ history: Google transformed the industry by tying authority and popularity into pagerank. Now Google is attempting to stay ahead of its competition by incorporating results, regardless of type, format, or media.
This should, in theory, provide searchers more choice (including video, i.e. You Tube), and better results.
Enter Yahoo’s dilemma.
In order to gain marketshare, Yahoo needs to provide compelling reasons, including more relevant results, for people to switch and use Yahoo as their primary search engine. Instead, with Google’s Universal Search, Yahoo finds itself potentially returning inferior search results.
So what, you ask? Just add the same kinds of results that Google has? Does Yahoo really want to drive traffic to a Google owned web property…a potentially heavily monetized site like You Tube? Does Yahoo want be a partner in increasing Google’s revenues?
Yahoo is in an increasing tenuous spot. Yahoo could ultimately be sending its users into the arms and bank account of Google.