Omniture: The Next Big Acquisition?

27 Jun

From Barron’s:Omniture (OMTR) shares are looking higher again today after jumping $1.73, or 8%, yesterday, after CNBC’s Jim Cramer speculated on Friday that the company could be the next to be acquired in the recent feeding frenzy in the online advertising sector. He said the company could be a good target for Microsoft (MSFT), Google (GOOG) or Yahoo (YHOO), and that if awarded a comparable multiple to aQuantive (AQNT), which is being acquired by Microsoft, then the stock could be worth as much as $35 a share.Brent Thill, an analyst at Citigroup, wrote this morning that he agrees that the advertising analytics company “is a strong takeover candidate at some point,” he says he does not believe there is a near-term deal in the works.” He also notes that with the stock up 59% year-to-date and 23% over the past two months, and with no near-term buyout likely, “OMTR is now faced with higher expectations for the core organic business.” “ There is a lot of speculation in the online marketing community about what companies might be targeted for acquisition (the one I work for as well).  I would not be surprised to see 3 or 4 established companies gobbled up in the next quarter.Full article below:


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