Social Marketing Fails to Combat Malaria: Umm no kidding.

29 Jun

“The London School of Hygiene and Tropical Medicine’s Professor Chris Curtis has joined the Earth Institute’s Professor Jeffrey Sachs to call for the mass distribution of free insecticidal bed nets to replace social marketing as a means of controlling malaria in Africa.

…dismiss social marketing of long-lasting insecticidal nets (LLINs), which limits subsidised sales of bed nets to vulnerable groups such as under fives and pregnant women, or those who can afford to pay, as false economy. …. They call for malaria-endemic countries to abandon social marketing in all malaria-affected areas, and to change to a policy that regards antimalarial commodities as public goods to be available free of charge for mass distribution.”

***Umm what the hell? Social Marketing to reduce malaria? Try nets and DDT.  Its a well known fact that mosquitos hate AJAX.


One Response to “Social Marketing Fails to Combat Malaria: Umm no kidding.”

  1. jpg April 15, 2009 at 2:52 am #

    anyone who as ever actually been in the field and worked to reduce malaria in a developing country knows that mass distribution without education (aka social marketing) will NEVER work … it is short sighted and not sustainable!!!

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