Aussies Sue Google Over Deceptive Advertising

10 Sep

The Australian Competition and Consumer Commission (ACCC) alleges Google fails to distinguish between paid advertisements and “organic” results. ACCC lawyer, Christine Adamson told the Australian Federal Court that Google has mislead people who think the ranking of its search results are not influenced by payments from advertisers, Australian Associated Press  has reported.

“Google represents to the world that its search engine is so good that it can rank, out of the multitudinous entries of the worldwide web, these entries in order of relevance of the user’s query,” said Adamson.

The ACCC alleges that in 2005, Google’s search engine listed two car dealerships as sponsored links, but that the links fed through to the website of a rival to the dealerships, the classifieds magazine “Trading Post,” which competes with them for automotive sales.

Google has denied any wrongdoing and said it would vigorously fight the charges.


I have a love hate/relationship with Google. I love their products and Google has made information retrieval nearly a trivial task, but I hate their accumulation of information pertaining to users. But in this case, there isn’t anything there. Google clearly titles paid search as such and there is NO evidence that Google’s natural results are influenced in any way by paid search spend.


One Response to “Aussies Sue Google Over Deceptive Advertising”

  1. Dallas Web Builders September 23, 2007 at 7:05 am #

    thats i think a good news for the google .
    is this criteria is only believed in the Australia?

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