Google Grows Again; AOL Now #4

26 Sep

From ComScore Press Release:

RESTON, VA, September 21, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of  the search marketplace.  Among core search engines in August 2007, Google Sites remained the top search property with more than 5.5 billion core searches conducted, representing a 56.5 percent share of the search market. Time Warner Network was the only other core search engine property to increase share, up 0.1 share point to 4.5 percent, with 441 million searches.   In comScore’s recently introduced expanded search report, the largest gains were recorded by YouTube and Craigslist, with 9.0-percent and 7.6-percent increases in their number of search queries. August U.S. Core Search RankingsIn August, Google Sites maintained its position atop the core search rankings with 56.5 percent of U.S. searches, gaining 1.3 share points versus the previous month. Yahoo! Sites ranked second with 23.3 percent, followed by Microsoft Sites (11.3 percent), Time Warner Networks (4.5 percent) and Ask Network (4.5 percent). 

comScore Core Search Report*
August 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
 

*Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.  Nearly 5.5 billion core searches were conducted at Google Sites during the month, marking a 1.6 percent increase in volume versus July. Time Warner Network, assisted by gains at AOL, gained in query volume, with a 1.2-percent increase to 441 million searches. 

comScore Core Search Report*
August 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
 

*Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. August U.S. Expanded Search RankingsIn the August 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 6.8 billion searches. Yahoo! Sites ranked second with nearly 2.5 billion searches, followed by Microsoft Sites (1.1 billion), Time Warner Network (937 million) and Fox Interactive Media (571 million).   

comScore Expanded Search Query Report
August 2007
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
 

 http://www.comscore.com/press/release.asp?press=1745

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