Google Announces Inaugural Partner for Product Search

22 Oct

Google Names ChannelAdvisor an Inaugural Partner for Google Product Search
Monday October 22, 8:01 am ET

Partnership Facilitates Effortless Selling for Retailers via Profitable Search Site

RESEARCH TRIANGLE PARK, N.C.–(BUSINESS WIRE)–ChannelAdvisor, the leading provider of e-commerce channel management solutions, announced today that it has been named an inaugural partner in the Google Product Search Partner Program. This partnership will integrate the ChannelAdvisor Complete platform with Google Product Search to offer retailers a painless path to increased traffic and more profits on their e-commerce sites.

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Google has set a high bar for partners to ensure that retailers product information is displayed in the most relevant way possible to shoppers in Google Product Search results especially important for retailers upcoming holiday sales. ChannelAdvisors designation means that ChannelAdvisor exceeds Googles high standards for meeting the demands of retailers and increasingly sophisticated consumers.

ChannelAdvisor simplifies the technical processes for retailers sending data feeds into the Google Product Search platform. Based on an items relevance, consumers will be able to easily find retailers products on Google Product Search, and on some occasions even the main Google web search site. As part of the partnership, ChannelAdvisor will promote the use of Google Product Search to its large and rapidly growing retailer client base.

With the holiday season upon us, selling their products on Google Product Search is very important for retailers, says Scot Wingo, CEO of ChannelAdvisor. Our partnership with Google Product Search will provide retailers with a straightforward, quick and automated way to get their products in front of millions of consumers and help unlock the secret to a better holiday ROI.

ChannelAdvisors Comparison Shopping Solution, ShoppingAdvisor allows retailers to focus on the core principles of operating successful comparison shopping programs: minimizing spend, increasing revenue and improving efficiencies. ShoppingAdvisors built-in profitability management enables retailers to define business rules that will automatically adjust bid levels or remove products to improve results. Pre-defined business rules leverage best practices for increasing product exposure and conversion with the full spectrum of shopping engines. For more information, visit http://www.channeladvisor.com/products/shoppingadvisor.

I have yet to see a full list, but CI and SingleFeed have also sent out press releases announcing similar partnerships.

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