Yang Decides to Shut Down Yahoo 360—Nobody Notices ( from TechCrunch no point changing a good title)

24 Oct

fromTech Crunch http://www.techcrunch.com/2007/10/23/yang-decides-to-shut-down-yahoo-360%e2%80%94nobody-notices/

“Okay, we admit it. We’ve been busy here at TechCrunch, and totally missed this announcement last week that Yahoo is finally going to pull the plug on its stillborn social network, Yahoo 360. Jerry Yang even mentioned it in a blog post on October 16: “Our new decision-making framework also informed what we’d no longer invest in. . . ., we intend to transition Yahoo! 360 to a more integrated Yahoo! “profile” experience.” But it wasn’t just us. I could find hardly a mention of it anywhere. “

24 Responses to “Yang Decides to Shut Down Yahoo 360—Nobody Notices ( from TechCrunch no point changing a good title)”

  1. Roslyn O'Cionnaith October 26, 2007 at 10:40 am #

    I am one of thousands of Yahoo 360 users now on Multiply. Yahoo did not tell the truth about 360. They enforced Mash, website devoted to kids (Who else would have a mash pet for users to feed, hit or kill) showing total disregard to our petitions and pleas to keep 360 as it was.

    360 hasn’t been working properly for months and they have announced that they are not fixing it any more. This means that 360 users lose their page, blogs cannot be viewed/Commented on, comments vanish, old blogs (months old) Appear instead of new blogs and as for comments same thing happens.

    None of us wanted to lose out on the friendship we had (Still have) And when it became apparent that yahoo would not listen to us, that 360 was doomed, and when it came to some of us lose their page altogether we knew it was time to find a second address as things were only going to get worse since yahoo have given up fixing 360 (Already in a bad way)

    Finally Yahoo 360 Management (Matt Warburton) Only communicates with one Yahoo user who has blogged about 10 good reasons not to leave Yahoo putting us on the guilt trip for being disloyal to Yahoo. in his own words, he doesn’t know how many of us have gone to Multiply. Suffice to say that Multiply numbers have increased by one million in the last few weeks and we know that most of those people are, same as myself, Yahoo 360 refugees/Rescues, Multiply has not only made us welcome but facilitates us in each and every possible way.

    There was one easy solution to the problem: For Yahoo to maintain 360 while they reviewed the ill concept Mash site. They could have listened to us but they did not. We were at risk of losing our friends simply because they did not accept our dedication to 360.

    Had they valued us as they say they do, they would have paid attention to us. Yahoo 360 was the best on line community ever. They destroyed it. Their figures and new directions do not tally, certainly not when it comes to feedback they received from us. Yahoo 360 users like myself got more people on Yahoo than ever, even people who refused to use Yahoo in a first place. Yahoo did not make it the biggest community ever, we did.

    So to hurt you also have to add insult. We hope Mr Warburton and his new direction team are proud of themselves meanwhile … We Multiply.

  2. Sherry October 26, 2007 at 10:54 am #

    Roslyn said it very well. I am one of the Y360 refugees who have migrated to Multiply. It’s not perfect, but it’s better than Mash (which is too much like MySpace for me to be interested) and it is so much better than Y360 — but only because of the glitches in 360 that Yahoo refuses to fix. The glitches have been getting worse and more frequent. 360 was the best place I have ever found to blog and network. Nearly my whole network from 360, and most of their networks, have now moved over to Multiply.
    Y360 created an incredible, fantastic online community (for adults!) and they are simply trashing it. It’s a shame.

  3. Carl October 26, 2007 at 11:01 am #

    So now I’m the only 360 user that Matt Warburton talks to? That’s nonsense. My list of reasons so stay on Yahoo is a not a “guilty trip” as you put it. It is, however, a list of point to consider before you start running off to the purportedly greener pasture of a buggy startup up company. I don’t get why people act like Mutliply doesn’t have it’s own set of bugs?

    Just out of curiousity what “truth” did Yahoo withhold form you about 360? And how has Mash, an invite only service, been “forced” on you?

    Yahoo has promised to preserver our blogs and our friends, so pardon me if I choose to set the record straight the try to convince my friends to wait and see what happens rather following the latest Internet fad that we know as Multiply. The Mutliply import tool for 360 blogs is buggy as are several other of the import tools. Multiply is 360 blog entries right and left.

    My only point is to keep your eyes open and look before leap…or multiply.

  4. Brigitte October 26, 2007 at 11:05 am #

    Yep, every bit of that is the truth.

  5. Zooker October 26, 2007 at 11:19 am #

    Buggy start-up company? Go check out their corporate info… I’m sure you can find your way to their web site – everyone else has. 🙂

    Company Background
    Multiply, Inc., based in Boca Raton, Florida, was founded in December 2003. The company launched its flagship web site, Multiply (http://multiply.com), in March 2004, effectively defining the new field of social communications.

    Maybe not around as long as Yahoo, but they didn’t just start up to pick up Y-360 refugees – but they sure are taking good care of us and making us feel welcome. When has Yahoo done that?

    I used to pay for a premium Yahoo mail account. Customer service was NON-existent – they NEVER answered any of my e-mails, so they lost my business there too. Pretty sad as I used to really like Yahoo. I didn’t follow the initial herd to Google, but I’m over there now instead of Yahoo mail, search, start page, etc.

    Oh, please check this next link out, where you will find that Multiply is not invite only as Mash is – which makes it much friendlier: http://multiply.com/user/join/ . Please feel free to join if you have not already. (Don’t forget to turn the lights off.) 🙂

  6. KB October 26, 2007 at 11:33 am #

    Fact: Yahoo! is crashing all around us. The 360 site has been malfunctioning worse than ever today, and someone “broke” Mash. Sure Multiply may come to have some bugs as well, but it beats doing nothing. I’m getting out while the gettings good.

  7. 4peace3176 October 26, 2007 at 11:42 am #

    What I think is important here is to create more options. Yahoo, wasn’t all that forth coming in this whole ordeal. I think it comes down to the social blog platforms are very personal. We shed our personal lives onto these pages and share our personal lives with others. Now, on the other hand Yahoo, is a business, it is not personal, they have money make, budgets to meet, and stock holders to appease. Nothing personal, to them. What anyone can see in this chaos is that yahoo business has not met the personal people with neither proffesionalism nor with respect for the personal experience of their users.
    The company has not met their users with a clear path for all those personal people to latch onto to make the tranisiton confidently.I certainly do not blame the bloggers for their skeptism. Because Yahoo, themselves are uncertain where 360! is moving to. What do people do when there is uncertainty? They look for safer grounds to pitch there tents. Yes- there is the fact that Multiply is a new site, but it appears, bugs or no bugs, they have a personal customer service base that meets the personal needs of its user. This type of business stradegy goes much further in the social blogging world than the present service of Yahoo. So- what if Multiply falls to wayside in 18 months?, there is a certian level of security that if it where to occur that it would be done with the ethical tact that yahoo so apparently has lacked. Because, we are not just numbers, figures, balanced sheets, and budgets to accumilate our losses and march forward with the number firmly stamped on our backs we make way for more options. WE do not diligently, blindy, leave the bases of our persoanl lives to be decided by chance. And if Mulitply should come to the same end then yes we will move again, but less angry, a little more humane, and certainly more fulfilled as the humans we are.

  8. surgesilk October 26, 2007 at 12:02 pm #

    I’d love to know what Yahoo 360 users migration plans are!

  9. barefootmeg October 26, 2007 at 2:09 pm #

    Carl, I’d love to know what you think is buggy with Multiply. I’ve been a Multiply user since September 2004 and though I occasionally do hit bugs, I’ve had great customer service and many bugs are fixed within 24 hours. Can the same be said for Yahoo’s products?

  10. Marty October 26, 2007 at 2:10 pm #

    With regard to Yahoo keeping us in the dark, well all this started on 360 as rumour with very little response as to what is really going on at Yahoo until very recently. Even so, we still don’t really know what the new Yahoo product will be other that a very early stage Mash product that has much to improve.
    I agree that Multiply still has bugs. Few platforms don’t, but the big difference is that the Multiply staff do seem to listen and respond positively, expediently and honestly.
    I have loved blogging on 360 and will be sad to see it go in its present form. There are many good elements in Multiply, but 360 did have something good. Communication seemed to be good until Mecca left the team (has me wondering if she knew something we didn’t).
    As I’ve stated elsewhere, I’ll stick it out, but a large quantity of friends I built up on 360 have moved over to Multiply permanently and abandoned 360.

  11. Derrick October 26, 2007 at 2:12 pm #

    In the end Y360 was just a bad buggy service with no customer support. The only thing happening now is people are using the opportunity to try other services and finding there are better options on there. If people keep finding flies in their soup, they will go to another restaurant.

  12. Dani October 26, 2007 at 2:31 pm #

    The mess and lies created by/ surrounding yahoo is unfair and unkind. I realize Yahoo is a business, but yahoo has hurt and upset the very community that loved and supported them. If they has been up front with their users from the begining then this change would have been different. Some may have even look forward to the changes. But the way the entire situation is being handle truly is like jumping ship. Many users are scrambling to save all that they can.. and it is not fun anymore!

    What are my plans? I am moving to ‘Multiply.com’ that will be my new home. Simple straight forwarsd site.. and the veterns are very happy to see new blood and help learning the site is coming in from all over this community. check ’em out!
    This site or other users there are providing the tools ned to move our entire 360 blogs. It’s a more relaxed inviroment than is Mash. I could type on this subject all day. All that need to be said is that Yahoo is cutting their own throat. They are loosing more than just a blogging community. Some have moved mail to AOL & Hotmail. it is sad really.
    Who knows maybe this will be a great product with few bugs that they produce.. maybe it will be too little, too late.
    take care, D

  13. Vee October 26, 2007 at 2:41 pm #

    I am one of the “rats” who have migrated to Multiply. After a year of glitches, lost posts, lost comments, un-accessible mail messages, and 360’s refusal to answer POINTBLANK questions, regarding what direction 360 was going, I fled. I fled to Multiply. Multiply with the excellent service and I am bringing ALL of my friends, with me. Additonally,I am in the process of severing a 10 year relationship, with Yahoo. I used their Travel, Messenger, Email, Groups, internet phone and 360, exclusively.

    I am also in the process of duplicating my blog, on Blogger and WordPress, still keeping a presence open on 360, out of sheer curiosity. Yahoo may be headed to a better product, but they ignore us and then patronized when we were begging for answers, begging for help, until we said adios.

    Carl has 10 good reasons to stay with Yahoo? HA…I have 10 good reasons, to leave Yahoo. I may actually blog them on Multiply, this weekend. Thanks for the idea Carl.

    Multiply has bugs? That may or may not be true, but they have EXCELLENT customer service.

    Multiply’s platform is based on 360? So what! Why should someone re-invent the wheel?

    What truth did Yahoo withhold? How about ignoring hundreds of requests, on the rumoured demise of 360. We did not obtain an answer, until we PUSHED the issue, on Yahoo’s new darling, the dysfuntional MASH forum. Then Mr. Darrell Jones aka Mr. Uhhh (Traffic Jam Manager) posted a patronizing post…the famous UHHHH Manifesto, advsing 360ers to post on the 360 Team Blog (a blog that had not been maintained in over 10 months. Of course, the post was an effort, to stop us posting on MASH’s forum…it did not work..we kept on posting and then Matt posted his famous, Yahoo Earnings Post…bah! He never came staright out and said 360 was closing, he just hinted and danced…

    His subsequent post confirmed what we already knew. Yahoo was not going to fix the glitches. So now my question is, if they are losing posts and comments now, what makes anyone think that Yahoo will successfully migrate, our blogs to the new unnamed platform. How can you migrate something that is now lost in Yahoo’s cyber space. They have been unable or unwilling to help people, who lots blogs three months ago…Bah…Let me inform you what the new mantra is for Yahoo 360 Refugees…We Don’t Die, We Multiply.

  14. Wendell October 26, 2007 at 2:45 pm #

    Yahoo!360 never had the big numbers. Some of us were happy there, but the reviewers (techcrunch et al) didn’t care for it and the younger crowd didn’t climb aboard in the millions… And given all the hype around Facebook, it seems inevitable that Y! would want to launch their own FB-like program.

    There’s a bit of a “oh, wait, don’t go!” cry coming from Yahoo, but not much of one. Again, the numbers (that are giving the smaller Multiply.com service a surge) are too small to matter much in the larger scheme of internet “network” competition.

    I can’t imagine Y!’s plans will work – everybody who likes FB is already on FB, and so are their friends. The Y!360 crowd is mostly leaving (as much as Geocity users bailed out years ago). Del.icio.us, Flickr and MyBlogLog users are still around, of course. But, the diminishing numbers of users has to hurt….

  15. Emotivecreations October 26, 2007 at 3:48 pm #

    @ Carl
    my blogs kept disappearing…. comments not being posted, messages from a month old delivered late, deleted blogs came back… and NOTHING got fixed when I politely asked ten times. Yahoo is NOT speedy on repair. never was. Multiply has yet to show me it’s first bug. I cared sooooo much for yahoo, but enough is enough. If yahoo truly was a smooth and considerate party, then no one would be multiplaying, and not even a thousand rumours would then have destroyed yahoo, so where there’s smoke there’s fire in this case.
    sorry carl, sinking ship.

  16. Emotivecreations October 26, 2007 at 3:49 pm #

    * multiplying….

  17. Terrence M. Wiens October 26, 2007 at 5:45 pm #

    Well, I read the same form letter that “Carl” sent out with several different names is the space that “Carl” occupies. Sounds like a put up job to me. I wonder if Carl is even a real person? And if so, how much he’s being paid to spout this gobledegook? Just thoughts of an adult.

  18. Ze Baron October 26, 2007 at 5:54 pm #

    Carl – how much does Yahoo! pay you to bad-mouth Multiply and promote Yahoo! I’m just wondering, because no ordinary blogger would endorse Yahoo! after they treated us.

  19. Empress Celena October 26, 2007 at 9:58 pm #

    I would have stuck with 360 if yahoo would have stuck by me. I will go back and check out the new platform, but I am not guarranteeing that I will stay. I mean after all what do we have from yahoo saying it will stay and be usable? They want loyalty? Bottomline give it. Arrogance is no way to run any kind of business.

  20. Ze Baron October 26, 2007 at 10:07 pm #

    Surgesilk, we’re all migrating to Multiply. We have a group there called “Y!360 Refugees.”

  21. Vinny October 26, 2007 at 10:41 pm #

    I have gone to Multiply.com and I took my 145, 360 friends with me. We love it over there.

  22. John of AllFaith October 26, 2007 at 11:20 pm #

    No one noticed? Have you looked around 360 and all the irrate blogs like http://johnofallfaith.yahoo.com, at all the new Multiply sites and groups where we 360 refugees have taken shelter? Yahoo made a MAJOR mistake. I don’t know the numbers, but a LOT of us have opened gmail accounts and blogs elsewhere and plan to leave ALL Yahoo products.

    A LOT us noticed! My hope is that our mass Exodus will cost Yahoo millions if not shut them down all together. Yahoo could care less about its customers.

  23. cathy October 27, 2007 at 7:49 am #

    If you only have a few comments, it isn’t because nobody noticed Yahoo closing down. They just didn’t notice your article saying nobody noticed! Yahoo has had millions of users, like myself, who do not appreciate being referred to as “nobody.” We encountered enough of that nonsense from Yahoo itself.

    So I’m sorry you missed what would actually be considered a big story in the technology field, but I can’t really imagine how you could be paying attention and miss it. Sorry, but you dropped the ball, and calling Yahoo’s millions of users “nobody” doesn’t make you look any more on top of things!

    In fact, Yahoo had the best blogging site on the Internet, and I have checked out quite a few of them. It was easy to use, when it used to work, and contained information that was for people with a functioning brain cell. I have a Facebook page, and one can only handle so much of throwing food at other people before the juvenile nature of it becomes dull. I keep the page to pass notes back and forth, and to maintain a centralized contact list, but I don’t use any of the elements of the service. Why would I? They are silly.

    Yahoo was a place for people with minds to gather and share their knowledge. It contained some “fun” elements as well, including ways to individualize a page, and social-networking elements. I met people from all over the world, and I thought it was a brilliant service. Had you actually checked it out, or tried to use it, before declaring it so irrelevant, maybe you would have known that.

    And I have heard varying estimates, but supposedly around a million users moved to Multiply in the past few months because of Yahoo’s appalling disregard for its customers. Again, that’s a lot of “nobodies” that you missed!!! I can’t say that leaves me impressed with your reporting, and, if I had missed such a big story, I wouldn’t compound it by saying it was ok that I missed it because “nobody” noticed anyway! Or, at least, I wouldn’t say that when, in fact, millions of people noticed!

    The story here was not that “nobody” noticed Yahoo losing huge numbers of customers. The story is that a major technology company had a great product, and let it run into the ground, first, by failing to properly promote it to gain users (I learned of it by accident), and, second, by treating its customers in a shabby manner that has really been unprecedented in my experience.

    Sorry, but you missed the story twice — first in not noticing, and second in not getting where the real story was!

  24. StillNoCouch October 28, 2007 at 6:45 pm #

    @ Carl — “Are you sure you want to delete this entry ? If you click ‘Yes, Delete Entry’, the entry will be deleted from your Yahoo! 360 blog and no copy of your photo or text will be saved.”

    So where are all of these old blogs that I delted months and months ago (long before they decided to let the moaning patient expire) coming from ?

    YeahRight won’t miss us, I’m sure. We’ll take our advertising, photo purchasing and other revenue with us when we go (went). I mean, to totally hack off a group of dedicated baby-boomer loyal customers and supporters with more disposable income at this stage of their lives than they’ve ever had or likely ever will have is just business suicide.

    Like the “360 Refugees” group on Multiply.com says, “We don’t die, we multiply”.

    A really scary thought for YeahRight: Thousands of hacked off bloggers whom in many/most cases have regularly maintained sites on other networking sites, technical sites, etc. …. Wow. Now that’s good press — especially among your target demographic.

    Well, they can beat my Mash Pet to death. I tried, but they keep restoring it anyway. I hope the little bugger starves to death already ! ;-p

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