Click Fraud As Much as 16%, For Affiliates 28%

29 Oct

The rate of click fraud for PPC  hit 16.2% in the third quarter, up 17.4% from 13.8% a year earlier. 16.25 is the highest level yet for the year.  Even worse for advertisers aggressively pursuing an affiliate model,  the click fraud rate for affiliate sites was 28.1%, up from 19.4% at year-end 2006, according to the Click Fraud Index.

Combine that with stagnant consumer spending and retailers are facing an interesting Q4.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: