MSN To Launch Free Analytics Tool: Gatineau

1 Nov

Microsoft adCenter has rolled out a beta analytics tool, code named Gatuneau. Microsoft in May of 2006 bought Deep Metrics and has been developing the technology.  adCenter hopes to provide marketers with information on whether users came to a Web site via e-mail, paid search, banner campaigns, offline campaigns, or other means. Funnel reports provide insight on how they left and what pages they requested.

The system also ties information to personal profile information gathered through the Live ID system if the visitor has one. Previously known as Microsoft Passport, Live ID stores data on users including sex, age, income and location. The overall goal according to Ian Thomas, director of customer intelligence at Microsoft, is to allow marketers to accurately track which campaigns see the highest conversions.

http://clickz.com/showPage.html?page=3627474

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