Serious Online Consumers Seek out Peer Reviews

12 Nov

powerreviews-product-reviews.jpgThe E-tailing Group surveyed over a 1000 consumers who shopped online at least four times per year and spent cumulatively spent $500+ annually.Among the respondents, 65% were identified as “Social Researchers” – consumers who frequently sought out and read customer reviews prior to making a purchase decision:The study also showed:

  • 86% of Social Researchers find customer reviews extremely or very important, vs. 70% of all online shoppers.
  • 76% of Social Researchers find “top rated product” lists to be extremely or very important, vs. 62% of all online shoppers.
  • 64% of Social Researchers research products online more than half the time, no matter where they buy the product (store, web, catalog, etc.)
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