Viacom Inks Deal with MSN for More Advertising

19 Dec

Andy Beal writes over at Marketing Pilgrim that:

“It appears that Google’s jilted lover, Viacom, is not content with simply suing the search engine and jumping into bed with rival Yahoo. Nope, Viacom has decided that Yahoo is not enough to satisfy all of its needs–“he just doesn’t get me”–so has decided to also hook-up with Microsoft.”

Andy, it’ s like humor…just not funny ( sorry longstanding joke with Andy) If you don’tr read Marketing Pilgrim every day you are really losing out….

Reuters excerpt:

Microsoft will help Viacom place advertising on Viacom’s U.S. Web sites and be the exclusive seller of its remnant display advertising, or ad space Viacom has been unable to sell. As part of the deal, Microsoft will also license on a non-exclusive basis long and short-form television and movies from Viacom for the MSN portal and the Xbox 360 game system’s online network.

Microsoft has also agreed to buy ads on Viacom’s broadcast and online networks over five years ….


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