Archive | January, 2008

No More Superbowl Ads For You! All sold out

31 Jan

 Fox network sold its last 30-second spot Super Bowl spot.

“It’s the earliest we’ve ever sold the game out,” said Fox Sports spokesman Lou D’Ermilio. The advertiser was not identified however announced advertisers  include Anheuser-Busch Cos., Toyota Motor Corp., PepsiCo Inc. and Procter & Gamble Co.

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Google Threeway

31 Jan

Google’s Larry Page and Sergey Brin, together with Chief Executive Eric Schmidt  had pledged to work together for 20 years in a pact they made shortly before the company’s initial public offering in August 2004, Fortune magazine has reported.

“We agreed the month before we went public that we should work together for 20 years,” said Schmidt who will be 69 at the end of this techno menage a trois.

USA #1 In Rocking The Tech Innovation

31 Jan

Leonard Waverman of the London Business School, in a report funded by Nokia Siemens attempts to measure how “usefully connected” countries are, not just how much raw infrastructure in place.  In the the report, the US leads the world, but could be doing even better with more advanced broadband capabilities. Sweden and Japan rank second and third.

http://arstechnica.com/news.ars/post/20080130-us-tops-world-connectivity-scorecard-despite-broadband-ills.html

Consumer Electronics Sector to Grow 6.1 % to $171B in 2008

31 Jan

Jeff Buechler—HDTV, gaming and gps big drivers 
 

From a  CEA Press release:

“The consumer electronics industry is projected to post a healthy 6.1 percent increase in revenues in 2008, according to the semi-annual industry forecast released by the Consumer Electronics Association (CEA)®. CEA President and CEO Gary Shapiro announced the figures today in his opening remarks at the 2008 International CES®, the world’s largest consumer technology tradeshow.

“CE industry sales have exceeded our expectations once again, despite a challenging domestic economic situation,” said Shapiro. “It’s clear that the spirit of innovation will continue to sustain and grow our industry. Indeed, we are seeing this innovation on display here at the 2008 International CES. This is especially healthy growth when compared to that of any other industry.” ”

http://www.ce.org/Press/CurrentNews/press_release_detail.asp?id=11434

40% of Retailers Do Not Have a Store

31 Jan

According to a report by the Direct Marketing Association (DMA), entitled “Channel Integration and Benchmarks in the Retail Industry,” many retailers do not have cross channel integration and are still struggling to find a consistent voice.

Key findings include:

  • The absence of a brick-and-mortar store is becoming prevalent among retailers, since 41 percent of survey respondents don’t have a physical store.
  • The website is the most consistently used direct marketing channel, followed by email and direct mail.
  • Mobile is the direct marketing channel retailers are least likely to use.
  • Among the survey respondents, 66 percent gather customer information from direct mail, and 65 percent gather it from the Internet.
  • About 83 percent of respondents segment their customers based on demographics, 77 percent do so based on purchasing frequency, and 76 percent on products purchased.
  • Only 33 percent of respondents provide cross-channel order fulfillment.
  • Discounts remain the most popular loyalty program, with 80 percent of respondents using them.
  • Brick-and-mortar stores (20 percent) and websites (22 percent) produced the highest level of revenue in 2007.

http://www.the-dma.org/cgi/disppressrelease?article=1064

Google’s Search Experiments

30 Jan

I could write and tell you about this…but probably not as succinctly and clearly as David Chartier at Ars Technica, link below, be sure to check Ars out:

Considering the many kinds of information Google aggregates and the individual tools it has built to visualize all that data, one could easily argue that its primary and decidedly bare-bones search portal got long in the tooth some time ago. As search competitors like Yahoo and Ask.com have introduced new ways for users to display and organize search results, Google only showed the first official signs of improving its search results UI in May 2007. Now, finally, Google has unveiled some opt-in experimental search features that allow users to find and reorganize more kinds of search results. The days of being limited to simple lists of ten blue links may soon be behind us

Alternative views for search results

Ebay Buyers Save Billions

28 Jan

Independent research by two statisticians from the U of MD’s Robert H. Smith School of Business found buyers saved $7 billion that might otherwise have been paid in a study of eBay auction behavior in 2003.Using 2004 buyer data, consumers saved $8.4 billion. Rough numbers suggest that the # might be 19 billion in 2007.

The study seeks to calculate what economists call “consumer surplus” which is the difference between the top price buyers were willing to pay and what they actually paid.

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