Comparison Shopping Engines Get Busy

3 Jan

At last some good news for comparison shopping engines, as buyers flocked to their sites at  the last minute.

 Shopping.com gained 34% in market share  in the week ending Dec. 22, while Smarter.com gained 17%, Yahoo Shopping 4% and Shopzilla 3%. Best Buy, Dell and Macy’s also saw strong growth.

Overall traffic to the 100 e-commerce sites included in the Hitwise U.S. Retail 100 Index was up 16% from the comparable week a year ago, and down 10% from the week that ended Dec. 15, 2007.

Amazon led the Hitwise U.S. Retail Index list of top online shopping sites but it’s market share dropped 5% the week before Xmas.  Hitwise lists the top 20 sites with it’s share of trafic and share change: 

Amazon.com, 12.03%, -5%

  • Wal-Mart, 7.94%, -2%
  • Target, 5.06%, -6%
  • Best Buy, 3.96%, 13%
  • Half.com, 3.90%, -4%
  • Yahoo Shopping, 3.21%, 4%
  • Circuit City, 3.07%, 5%
  • Sears.com, 2.38%, 0%
  • BizRate.com, 2.37%, 1%
  • JC Penney, 2.03%, -18%
  • Overstock.com, 2.01%, -19%
  • Dell USA, 2,01%, 18%
  • Toys ‘R’ Us USA, 1.97%, -20%
  • Smarter.com, 1.81.%, 17%
  • Shopzilla, 1.69%, 3%
  • QVC.com, 1.55%, -8%
  • Macy’s, 1.43%, 18%
  • Kmart.com, 1.34%, -3%
  • Kohls.com, 1.30%, -5%
  • Shopping.com, 1.21%, 34%

The Hitwise retail index does not include sites from such categories as auctions, home entertainment and music downloading. Hitwise collects data from 10 million U.S. Internet users.

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3 Responses to “Comparison Shopping Engines Get Busy”

  1. shopping January 11, 2008 at 2:00 am #

    Your information are very good.I like it.

  2. lukumaster January 29, 2008 at 3:45 am #

    Good ..

  3. Adam October 15, 2008 at 1:18 pm #

    Thank you for the data on market share. I was wondering if you had any info as far as a ball park estimate of how many shoppers are now using CSEs to make purchasing decisions in 2008?

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