Another Wild Ass Guess About Future Online Spend

23 Jan

I love these predictions…experts can’t predict the weather tomorrow, what a stock will do for a week and whether Iran has a nuclear armament program but they can predict straight line growth for on line ad spend. *cough BS*

“Boston, MA, January 18, 2008—Yankee Group today announced that the US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007’s revenue. The internet accounts for approximately 20% of overall media consumption in the US, but advertisers currently invest only 7.5% of their budget online. There is tremendous potential for marketplace growth as advertisers bridge this gap. By 2011, nearly 25% of all media consumption will be online, drawing 15% of the advertising dollars.”

http://www.yankeegroup.com/pressReleaseDetail.do?actionType=getDetailPressRelease&ID=1805

by Jeff Buechler

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