Superbowl Ads 2008

23 Jan

TV advertising has become increasingly tied to online presence and…umm…err… OK I’m a guy and anything about the Superbowl gets my attention:

 (Blatantly stolen from Ad Age)

Who's Buying What in Super Bowl XLII

Who’s Buying What in Super Bowl XLII

A Rundown of Marketers and Their Spots in the Big Game

NEW YORK (AdAge.com) — On Feb. 3, Fox will air the National Football League’s Super Bowl XLII. The Bowl has always been a major TV event. Last year, 93.2 million viewers tuned in to the game, which aired on CBS, and marketers paid as much as $2.6 million for a 30-second spot. This year, Fox has gotten some marketers to pay as much as $2.7 million to $3 million per 30 seconds to appear in the game. Below is a list of marketers who will be running ads this year. Ad Age will be updating this chart all the way up to game day, so check back often. <!–FULL ARTICLE–>

Under Armour Stock Starts to Rebound

Under Armour Stock Starts to Rebound

Share Price Plunged 35% After Company Bought First Super Bowl Spot

CHICAGO (AdAge.com) — Shares of Under Armour are recovering today after last week’s plunge following news that the athletic-apparel company bought its first Super Bowl ad — a purchase estimated to amount to one-third of its total media budget. <!–FULL ARTICLE–>

Outnumbered Bud Tests Best for A-B

Outnumbered Bud Tests Best for A-B

Brewer Likely to Back Brand With Only One of Its Super Bowl Spots

CHICAGO (AdAge.com) — While six of the game-high seven spots in Anheuser-Busch’s 2008 Super Bowl lineup are dedicated to Bud Light, the Budweiser brand’s lone 60-second spot may score the biggest points with viewers if A-B’s extensive pre-game testing is any indication, said Bob Lachky, the brewer’s exec VP-global industry development. <!–FULL ARTICLE–>

Unilever Roils Agency Giants, Punts Bowl Spot to Boutique

Unilever Roils Agency Giants, Punts Bowl Spot to Boutique

BrandThinkTank Quarterbacked Sunsilk Global Campaign; Design Agency Desgrippes Gobe Gets Call for Big Game

BATAVIA, Ohio (AdAge.com) — Unilever’s Super Bowl ad for Sunsilk, which breaks during the two-minute warning in the fourth quarter, may signal time’s almost up for the traditional agency model, too. <!–FULL ARTICLE–>

Pepsi Hopes to Make Killing With Monster Promo

Pepsi Hopes to Make Killing With Monster Promo

Huge Inflatable Character Will Star in the Soft-Drink Giant’s Biggest Stuff Push

NEW YORK (AdAge.com) — In the first of several marketing initiatives, Pepsi’s 60-foot inflatable Gift Monster will make its way through Manhattan, making a dozen stops before reaching Times Square today. At each stop, a crew will give away Pepsi Stuff points and merchandise. The monster and its crew will then head south to make an appearance at the Super Bowl. <!–FULL ARTICLE–>

Bud Light Steals A-B's Ad Thunder at Super Bowl

Bud Light Steals A-B’s Ad Thunder at Super Bowl

Top Seller Gets Seven of Nine Spots — an Estimated $18 Million of Brewer’s Buy

CHICAGO (AdAge.com) — Anheuser-Busch plans to devote at least seven of its nine Super Bowl spots to Bud Light — believed to be the most ads ever placed behind a single brand in the big game. <!–FULL ARTICLE–>

Why Hyundai Didn't Forfeit Spots

Why Hyundai Didn’t Forfeit Spots

Less-Than-Impressive Creative Kept Carmaker Waffling Before Bowl

DETROIT (AdAge.com) — Hyundai Motor North America ended its Hamlet-like indecision last week, saying it will use the ad time it has bought for the Super Bowl. <!–FULL ARTICLE–>

Nationwide on Sideline for Super Bowl

Nationwide on Sideline for Super Bowl

Insurer Opts for Nascar Sponsorship Instead

COLUMBUS, Ohio (AdAge.com) — Despite back-to-back Super Bowl spots, with Kevin Federline in 2007 and Fabio in 2006, Nationwide has decided to stay out of the game in 2008, shifting the extra dollars from its estimated $100 million annual budget to an expensive Nascar sponsorship. <!–FULL ARTICLE–>

Hyundai Decides to Keep Its Ads in Super Bowl

Hyundai Decides to Keep Its Ads in Super Bowl

Backtracks From Earlier Talk and Denies Creative Was Behind Its Waffling

NEW YORK (AdAge.com) — In what seems a most unlikely ploy to drum up pre-Super Bowl buzz, Hyundai Motor North America today ended its Hamlet-like indecision and said it is committed to keeping the ad time that it has bought for the Super Bowl. <!–FULL ARTICLE–>

Hyundai May Pull Out of Super Bowl

Hyundai May Pull Out of Super Bowl

Automaker Blames Economy, Wonders If Ad Buy Is ‘Best Thing to Do’

DETROIT (AdAge.com) — Hyundai Motor America is considering withdrawing as a Super Bowl advertiser, according to a report in Automotive News. The automaker blames a worsening economy, a Hyundai spokesman said. <!–FULL ARTICLE–>

Audi Super Bowl Spot to Feature 'Godfather' Motif

Audi Super Bowl Spot to Feature ‘Godfather’ Motif

Commercial Aims to Represent ‘Classic American Struggle’ Over Luxury

DETROIT (AdAge.com) — Audi of America will tap into Paramount’s “Godfather” movie saga for its 60-second Super Bowl commercial, which will show off the sleek R8 sports car. <!–FULL ARTICLE–>

Who Just Made a Bowl Buy? It's a Big Secret

Who Just Made a Bowl Buy? It’s a Big Secret

After Years on Sideline, Lingerie Retailer Victoria’s Secret Gets Back in the Game

NEW YORK (AdAge.com) — For the first time since 1999, Victoria’s Secret has purchased a 30-second Super Bowl spot, which is slated to run once during the second half of the game. Executives at the Limited Brands unit declined to reveal what was spent on the buy, but Fox has sold spots for as much as $3 million for the Feb. 3 event. <!–FULL ARTICLE–>

White House Drug Office Has Super Bowl Plans

ONDCP Known for Stern, Humorless Spots During Big Game Filled With Kooky Ads

NEW YORK (AdAge.com) — Get ready for a scolding about drug use when you’re most likely to be in a mood for humor, surprise and a couple of stiff drinks. The White House Office of National Drug Control Policy, which has a history of running grim, discomforting commercials during the joyous Super Bowl, is planning a return to the big game, according to people familiar with the situation. <!–FULL ARTICLE–>

Kevin Federline Finally Finds Some Success

Kevin Federline Finally Finds Some Success

Britney’s Ex Beats Out Jessica Simpson, Sheryl Crow for Most-Talked-About Super Bowl Ad

NEW YORK (AdAge.com) — Like chips and seven-layer dip, celebrity ads have become a Super Bowl staple. But marketers need more than a famous face to resonate with viewers — they need buzz, according to new market research from Cymfony, a division of TNS Media Intelligence. <!–FULL ARTICLE–>

Doritos Got a Winning Spot, Creators Won Recognition

Doritos Got a Winning Spot, Creators Won Recognition

Super Bowl Contest Jump-started Five Point Productions

NEW YORK (AdAge.com) — For the winners of a create-your-own-ad contest sponsored by Frito-Lay’s Doritos for last year’s Super Bowl, promoting themselves and their work, rather than a bag of chips, was the real goal. <!–FULL ARTICLE–>

Nissan Takes the Local Route to the Super Bowl

Nissan Takes the Local Route to the Super Bowl

Automaker to Make Spot Buys on Fox Network Affiliates to Push Murano

NEW YORK (AdAge.com) — Nissan Motor Co. is quietly mulling a large spot buy that would allow the automaker to run lots of local ads on various Fox TV stations and affiliates during the Super Bowl, according to people close to the situation. <!–FULL ARTICLE–>

Fox Makes Out Like Bandit With 'Idol' and Bowl

Fox Makes Out Like Bandit With ‘Idol’ and Bowl

Strike-Proof Programs Put Net in Catbird Seat Heading Into Next Year

NEW YORK (AdAge.com) — With Fox readying its singing-contest juggernaut “American Idol” for January and the Super Bowl airing in February, the network is in the strongest position going into 2008. <!–FULL ARTICLE–>

Coca-Cola Wants a Seat at the Super Bowl

Coca-Cola Wants a Seat at the Super Bowl

Soda Giant Mulls Another Return to Game That’s Served as Pepsi Showcase

NEW YORK (AdAge.com) — The Super Bowl is known best as a gridiron contest between NFL greats. But it is fast emerging as a battleground between two of the marketing world’s greatest rivals: Coke and Pepsi. <!–FULL ARTICLE–>

NFL Signs Bridgestone for Super Bowl Halftime Shows

NFL Signs Bridgestone for Super Bowl Halftime Shows

Tire Company’s Title-Sponsor Deal Includes Pro Bowl

DETROIT (AdAge.com) — Bridgestone Firestone North America has inked a multimillion-dollar deal with the National Football League to be the title sponsor of the next two Super Bowls, which will give the marketer a showcase during the halftime shows. <!–FULL ARTICLE–>

Super Bowl Is 90% Sold Out

Super Bowl Is 90% Sold Out

Buyer Says Fewer Than 10 Spots Left

NEW YORK (AdAge.com) — Months before the first dip of a halftime-show buffalo wing, ad time on the Super Bowl is nearly sold out, according to people familiar with the situation. One media buyer estimated News Corp.’s Fox has “less than 10, but more than five” 30-second spots left to sell. A person familiar with the situation said Fox has sold more than 90% of its ad time for the game. <!–FULL ARTICLE–>

Cars.com Already Laying Out Its Super Bowl Plans

Cars.com Already Laying Out Its Super Bowl Plans

Site Says It Will Kick Off Big Spending Year With Two Spots in February Game

NEW YORK (AdAge.com) — It’s only early October, and consumers are likely to be thinking more about new TV shows or Thanksgiving turkey than they are about Super Bowl ads or buffalo wings. Even so, one small advertiser is seizing the opportunity to announce its berth in the Big Game. <!–FULL ARTICLE–>

'American Idol' Vs. The Super Bowl

‘American Idol’ Vs. The Super Bowl

Tale of the Tape: A Showdown Between the Biggest Live Events on TV

NEW YORK (AdAge.com) — Next year could prove to be a very profitable one for Fox, thanks to all the revenue it’s likely to rake in from two of the biggest live events of the TV season: the Super Bowl and the “American Idol” finale. Given the TiVo-proof nature of live events, the two franchises are bound to get a lot of marketer attention. <!–FULL ARTICLE–>

http://adage.com/superbowl08/

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6 Responses to “Superbowl Ads 2008”

  1. Bluebeetle(one) January 24, 2008 at 5:10 pm #

    Even if I’m French (& live in France) I try to watch the SuperBowl.
    Sometimes it’s broadcasted & translated also here but a few hours later.
    ;o)

    The only missing elements are the ads.
    This event is a nice moment to see creative ads so I have to find the ads on the web …
    not always easy as I don’t know which advertisers were showing something.
    ;o(

    Then it’s almost pure random trusting the most popular Search engines & websites.

    See you,
    Bluebeetle(one).

  2. Doc Meyer January 24, 2008 at 7:56 pm #

    This is a pretty cool blog, I’ll check back later!

  3. Dani January 26, 2008 at 11:34 am #

    Edited Comment:
    I wouldn’t have thought Under Armour’s stocks would’ve gone down. What better place to spend all your media budget than on an event where TONS of high school and college sports fans/participants will be watching. Who do the stock holders think buys those spandex-y things?

    I’ll admit it. This year is one of the first times I’ll actually be interested in the game (Go Giants!). I will also admit that during the last Super Bowl I spent more time tuned into Animal Planet’s Puppy Bowl and only checked in to the big game when they were airing commercials. Advertisers really pullout all the stops for Super Bowl ads and it turns out being a lot of fun. Thanks for the insight on the insane amounts of cash spent!

  4. Bob Andelman February 2, 2008 at 3:13 pm #

    You might enjoy this audio interview with Bob Horowitz, producer of “Super Bowl’s Greatest Commercials 2008”: http://www.blogtalkradio.com/mrmedia/2008/01/25/Bob-Horowitz-SUPER-BOWLS-GREATEST-COMMERCIALS-2008-producer-Mr-Media-Interview . (He is also the producer of “The Singing Bee” with Joey Fatone.)

  5. lingerie football July 5, 2009 at 9:03 am #

    In professional American football, the Super Bowl is the championship game of the National Football League

  6. Lingerie May 3, 2011 at 2:44 pm #

    When does Lingerie football season begin?

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