Apparel February’s Top Selling Product Category

8 Apr

From Internet Retailer:

Apparel and accessories led all product categories in number of online purchases in February, and eBay led the category with a market share of 47%, followed by Victoria’s Secret with 9%, Nielsen Online reports. Apparel and accessories led all product categories in number of online purchases in February, with 9.87 million, or 16% of all online purchases, Nielsen Online reports in its MegaView Online Retail report. It adds that eBay led all retail web sites in number of online purchases in the apparel and accessories category, with 4.6 million, 47% of the market , followed by Victoria’s Secret, with 870,000 purchases and a 9% of the market.

Following are the top five product categories in February, with number of purchases in millions, market share and average spend per buyer:

  • Apparel & accessories, 9.87, 16%, $95.85
  • Toys, games & hobbies, 8.45, 13%, $65.20
  • Home & garden, 7.07, 11%, $143.48
  • Books, 6.75, 11%, $32.80
  • DVD/video, 4.61; 7%, $42.01

Following are the top five online retailers by purchase volume in the apparel and accessories category, with number of purchases in thousands, category market share, average spend per buyer, and average number of purchases per buyer:

  • eBay, 4,610, 47%, $42.81, 2.72
  • Victoria’s Secret, 870, 9%, $310.28, 2.73
  • J.C. Penney, 343; 3%, $79.41, 1.13
  • QVC, 322, 3%, $138.87, 2.13
  • Lands’ End, 287, 35, $114.44, 1.15
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