Amazon’s Match Low Price Feature; is it a merchant killer?

2 Sep

One of the real geniuses in the ecomm space, Eric Heller, has a chilling look at Amazon’s new pricing tool (Match Low Price).  For those of you who aren’t familar with this tool, it allows sellers to sort by product that aren’t price competitive and then have Amazon reset that price. Sounds good, right? But there are a number of huge caveats including nit including margin into pricing and unable to change the price if circumstances change.

At Marketplace Ignition, Eric warns of, “there are thousands of overlapping businesses.  If each of those tries this new feature just once to see what happens, the resulting impact could be massive.  Death by a thousand paper cuts.”

Please read his short, but hugely important artice!


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