Archive | April, 2012

Amazon as an ISP

18 Apr

According to Wired, Amazon since introducing the first cloud services back in 2006, it now carries as much as 1% of all internet traffic.

Most people still think of Amazon as the internet’s giant shopping mall — a purveyor of gadgets, books and movies — but it’s quietly become “a massive utility” that is either on the sending or receiving end of 1 percent of all of the internet traffic in North America, says Craig Labovitz, a well-known internet researcher and co-founder of DeepField.

It’s popular with companies that see big spikes and drops in computing demand. Netflix uses it to handle the back-end of its streaming service, which is in hot demand on Sunday nights and then gets quiet a few hours later. And a supercomputing company called Cycle Computing even managed to build one of the world’s 50 most powerful supercomputers on the Amazon cloud.


Mercent a Leading Sponsor at 2012 Magento Imagine Conference for eCommerce

17 Apr

SEATTLE, WA, Apr 17 (Marketwire) —

Mercent(TM), a leading technology company that enables retailers to

profitably reach and convert more shoppers online, today announced it has

taken a leading sponsorship role in the second annual Magento Imagine

eCommerce conference taking place April 23-25, 2012 at the M Hotel in Las


As a Magento Gold Partner, Mercent will host a marketplace exhibit space

and showcase its award-winning Mercent Retail(TM) performance marketing

platform to retail conference attendees. Participants interested in

learning about Mercent Retail(TM) and its suite of Magento-supported

products — including the new Mercent Retail(TM) Marketplace Price

Optimizer extension now available in the Magento Extension Marketplace —

can pre-schedule 1×1 meetings. Mercent executives will also be on hand to

share thoughts and insight on prevalent eRetailing trends impacting

Magento community members and share client success stories.

Mercent CEO Eric Best commented, “We are delighted to be a leading

sponsor for the 2012 Magento Imagine conference. Through participation we

are focused on deepening our engagement with the Magento retail community

and gathering direct insight on their eCommerce initiatives and use of

Magento-supported technologies like Mercent Retail(TM) and our

Marketplace Optimizer for Amazon. Feedback in this form is invaluable to

Mercent and our drive to continuously enhance our suite of retail

products and services.”

Through its award-winning technology, Mercent helps large brand name

retailers, including retail members of the Magento community, drive

retail product and offer visibility across a comprehensive set of digital

channels that includes comparison shopping sites, paid search platforms

(Google AdWords, Microsoft AdCenter); online marketplaces like Amazon and

eBay; product ad platforms including Google Product Search (GPS), Amazon

Product Ads, and Google Product Listing Ads (PLA); social shopping and

shopping search sites; and affiliate networks. The Mercent Retail(TM)

platform complements this with deep retail analytics that highlight

products, categories, brands, promotions, ads, and channels contributing

most to online performance and ROI and tools that allow retail marketers

to take action on these insights.

To learn more about Mercent and its full product portfolio, or for an

in-person demo, contact Mercent Sales at 206.832.3900 or Information regarding Mercent Retail shopping feed

management technology, Mercent Performance marketing services, and a list

of online marketing channels in the Mercent Shopping Network is also

available at

About Mercent:

Mercent ensures the world’s leading retailers are

visible, competitive and profitable where consumers shop online. Through

its award-winning Mercent Retail(TM) SAAS technology and Mercent

Performance(TM) professional services, Mercent helps the world’s most

successful online merchants including 1-800-Flowers, Bass Pro Shops,

GUESS?, L’Occitane USA, HSN and others, maximize their online marketing

performance to drive inventory velocity, customer acquisition, revenues

and profits. Supported online shopping destinations include,

Google, eBay, Bing, comparison shopping engines (CSEs), affiliate

networks, social shopping sites, and paid search and display advertising

campaigns. The company was founded by veterans, is

venture-funded, and is based in Seattle, WA. For more information, visit

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