Amazon as an ISP

18 Apr

According to Wired, Amazon since introducing the first cloud services back in 2006, it now carries as much as 1% of all internet traffic.

Most people still think of Amazon as the internet’s giant shopping mall — a purveyor of gadgets, books and movies — but it’s quietly become “a massive utility” that is either on the sending or receiving end of 1 percent of all of the internet traffic in North America, says Craig Labovitz, a well-known internet researcher and co-founder of DeepField.

It’s popular with companies that see big spikes and drops in computing demand. Netflix uses it to handle the back-end of its streaming service, which is in hot demand on Sunday nights and then gets quiet a few hours later. And a supercomputing company called Cycle Computing even managed to build one of the world’s 50 most powerful supercomputers on the Amazon cloud.

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