Archive | September, 2015

Amazon Flex -es It’s Delivery Muscles

29 Sep

Amazon officially launched its new Amazon Flex package delivery option yesterday, using everyday drivers to deliver packages in their own cars Uber-style.

The company advertises drivers can make $18 to $25 per hour provided you are  at least 21-years-old, have a car, driver’s license, a clean background check and an Android phone. Amazon’s driver recruiting website opines that these jobs offer advantages that traditional employees don’t enjoy i.e. schedule flexibility.

Amazon Flex launched in Seattle on Tuesday and is now recruiting drivers to handle Prime Now’s 1 & 2 hour deliveries. Flex will be offered in eight other cities, including NYC.

Amazon tells the Wall Street Journal it will continue to use its previously contracted courier companies  for  same-day deliveries, but it will now also have the ability to route some orders through Flex.

“There is a tremendous population of people who want to work in an on-demand fashion,” Clark told the WSJ. “This is another opportunity for people to work with the company.”amazon flex

Google: If you have those annoying full screen app install ads, your site isn’t mobile friendly

2 Sep

Google has added an additional requirement for websites that want to rise higher in the SERPS. Tuesday, Google announced that as of Nov. 1, sites that use those obnoxious app install overlays will no longer be considered mobile-friendly.

This comes in addition to the April announcement when Google’s algorithm started favoring sites that opened quickly and easily on mobile devices .

“…sometimes a user may tap on a search result on a mobile device and see an app install interstitial that hides a significant amount of content and prompts the user to install an app,” a post on Google’s Webmaster Central Blog reads. “Our analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page.”

This doesn’t affect other kinds of interstitials, the post explains. Instead of app install interstitials, there are other ways to promote apps that don’t get in the way of what people are searching for, Google notes: Both Safari and Chrome support app install banners, which simply pop up at the top of a page and still allow users to view the page without having to take any additional actions.

This announcement comes on the heels of Google’s July encouragement  for sites to be more mobile friendly by alerting mobile searchers when  sites use Flash.

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