The Push Back Against Gray Thursday

2 Oct

It’s not exactly news that retailers have been pushing Black Friday earlier and earlier until well, it’s Thursday. One retailer, Staples, after having opened on Gray Thursday for the last few years, has decided to close up and let its workers spend the holiday at home. Bravo for them!

In a press release,the chain announced that the deals will only be online, and that stores will stay closed…On Thanksgiving Day, customers can shop from home on Staples.com and then continue their shopping in stores starting at 6 a.m. on Black Friday,” the company’s president of North American stores and online shopping, Demos Parneros, said in a statement.

Companies that choose to stay closed on the holiday should be applauded. I hope that those who choose to be good communitity citizens harvest online goodwill and good publicity, to offset any loss in sales.
Some reports show Black Friday weekend sales are actually falling, so maybe other retailers will take the high road as well.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: