Yahoo Inc is looking to revamp itself and improve its position in th emarketplace, and not so co-incidentally insulate itself from a $44 billion MSN buyout offer. Yahoo plans on leveraging its content and portal so that users can manageinformation about themselves in a single place and share it 2.0 style.
“We are not building another social network,” Chief Technology Officer Ari Balogh told more than 1,000 attendees at the Web 2.0 Expo conference in San Francisco on Thursday. “We are building social into everything we do.”
“Yahoo Open Strategy” due out later this year, is Yahoo’s plan on positioning themselves in light of Myspace and Facebooktremendous growth. Yahoo’s plan would give users simple privacy controls to limit what data users reveal about themselves.
“We are going to unify all profiles throughout Yahoo,” said Balogh, whose appointment as Yahoo’s CTO was announced on January 29, a day before Microsoft first proposed its $31 per share cash and stock offer to merge with Yahoo.
Balogh estimated there are more than 10 billion latent social connections that exist between Yahoo’s 500 million monthly users in the form of e-mail addresses, instant message buddy lists, address books and other shared connections.