Tag Archives: adsense

Yahoo Serving Up Limited Adsense

9 Apr

Yahoo released a pres release with details regarding their new (old) relationship with Google.”it will begin a limited test of Google Inc.’s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!’s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.

As previously announced, Yahoo!’s board of directors is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements. The Company noted that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The Company further stated that it would not comment on the nature or timing of any potential relationship.”

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If Google Really Wants To Help Consumers at the Pump

7 Nov

Google will soon dispense driving directions at thousands of gasoline pumps across the United States beginning early next month.But If Google wants to really help drivers at the pump with oil prices getting ready to hit $100/barrel, I propose Google start serving up ads at the same time in exchange for a discount on the gas purchase. How will advertisers know that people will view the ads? Are you kidding me? What else is there to do when pumping gas!? OK, if sheer boredom isn’t enough, make the consumer answer (could be by the existing pump yes/no buttons, or on the ad display device) a simple question about the ad at the end. It is so fiendishly simple and its good for everyone! Consumers, advertisers and Google, too!  I have just made Google another billion or so, and I just saved you 25 cents a gallon on gas. Sergey, I’ll expect my check to be in the mail today.

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