Tag Archives: Bing

Google Can Be Mean

28 Feb

We’ve all seen funny Google auto fill-ins, but I don’t think I have ever seen a Google Map suggestion so mean spirited as the one I ran today. I a search from the headquarters of the company that I work for to a latrine. (Don’t ask…it wasn’t for me.)
Well Google asked, ” Did I Mean”: Bill & Melinda Gates Foundation (first result). For those of you who aren’t familiar with the foundation, it was founded by (unsurprisingly) Bill Gates, founder of Microsoft; it is a non-profit, philanthriopic orginization “dedicated to bringing innovations in health, development, and learning to the global community”.
Shame on you Google…or more likely some Google engineer.

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Bing and Yahoo Partnership Cleared by US and EU

18 Feb

From Yahoo:
http://news.yahoo.com/s/ap/20100218/ap_on_hi_te/us_tec_yahoo_microsoftWASHINGTON
Microsoft Corp. and Yahoo Inc. have received clearance from regulators in Washington and Europe to proceed with a search partnership intended to challenge Google Inc.

The companies announced Thursday that the partnership has been approved without restrictions by the Justice Department and the European Commission. Under the 10-year agreement, Microsoft’s Bing search engine will process search requests and steer search-related ads on Yahoo. Yahoo is due to get 88 percent of the revenue generated from the ads placed alongside the search results on its sites.

The companies said they will begin implementing the deal in the coming days by shifting Yahoo’s search platforms to Microsoft. They hope to move most advertisers and publishers before the 2010 holiday season, but may wait until 2011 if necessary, and expect to complete the process by early 2012.

This deal came about after the Justice Department indicated in 2008 that it would fight Yahoo’s plan to team up with Google on search. That rejection led Yahoo to turn to Microsoft, which had once offered to buy Yahoo in its entirety.

A statement from the European Commission said the Yahoo-Microsoft partnership “would not significantly impede effective competition.”

Google Loses Market Share, Small Biz PPC Spend Up

24 Nov

According to WebVisible, the current break down of search share is:

Google: 60.4 %

Yahoo 26.2%

Bing 10.5%

Ask 2.4%

Continuing from the WebVisible report:

“Small Businesses Increase Spend by 91 Percent Generally, small businesses are buying more keywords and dramatically increasing their paid search budgets when compared to last year, according to WebVisible. First off, the average small business purchased 55 keyword phrases in Q3, which is up 30 percent from Q3 2008’s median number of 43. That statistic represents the high-water mark for the four quarters that WebVisible has been tracking small businesses keyword buys. Meanwhile, businesses dedicated an average of $1,658 to search ads, 91 percent more than Q3 2008. And business-to-consumer professional services appear to be the busiest in terms of collecting local sales leads via SEM. Attorneys and dentists made up the top two advertiser categories, with 7.7 percent and 5 percent of total small advertisers, respectively. Each of the two categories invested far more than average, spending $2,560 and $2,005 respectively in Q3. Air conditioning services and physicians/surgeons were the only other categories that accounted for more than 2 percent of search advertisers. Overall, the research suggests that the small business search advertisers are a varied bunch. The top 20 categories accounted for only 36 percent of total dollars spent. Thirty-two percent of search clicks resulted in a “lead conversion,” meaning the viewer either clicked through to a landing page on the advertiser’s Web site, printed a landing page, watched a video, printed out directions, entered an e-mail address, inquired via e-mail, or completed an online form. Clicks to the Web site were far and away the biggest lead conversion type, coming in almost twice as high as the next three categories: printed landing pages, submitted e-mail inquiries, and printed driving directions. For small businesses utilizing a call tracking number, 4.5 percent of the clicks resulted in a call, a 3.6 percent lift from 2008. No material differences occurred among advertisers in terms of CTR or proportion of lead conversions. However, WebVisible said that cost-per-clicks and keyword counts tended to increase with rising spend levels.”

 

Quite a shift!  From a merchant’s perpsective this is a double edged sword. When Google had 75-80% of the marketshare, an arguement could be made to neglect MSN and Yahoo and focus on having the best possible Google ppc campaign. Now that is no longer true. That may put a lot of strain on merchant’s paid search team to manage additional campaigns.

But, with the growing market share of Bing and to a lesser extent Yahoo, merchants who can act quickly and more nimbly then larger orginizations may be able to take advantage and grab a disproportionate share of these other engines at reduced costs.

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