My good friend Rob Walter will be conducting a webinar on the changes to the Comparison Shopping landscape, techniques to leverage the niche engines for customer growth and tactics to maximize your CSE footprint. If you are interested in attending…shoot me an email or leave a comment!
Ok so I am a little late with the announcement, but after talking to these guys at Etail West last week, I can say they really seem to get it.
Ciao is one of the bigger comparison shopping engines in Europe with a with presence in Germany, France, Italy, Spain, Sweden, The Netherlands and the United Kingdom.
Why do I think these guys get it? Markus Rottmaier, Head of Sales International says, “Our main focus is on the user. We provide them with all the information they need before clicking through to a merchant’s product page. The target audience is someone who’s in the middle of the buying process. Typically, we’ve found that customer-written recommendations are the most useful in accelerating the decision process — and deliver increased conversion rates for merchants.”
Instead of paying lipservice to the web 2.0 mantra, Ciao encourages user-to-user interaction by stepping up and paying its most valuable contributors.
According to CSE Strategies “The strategy has worked in Europe, where Ciao’s conversion rates tend to be higher than its competition. Plus, it’s one strategy also recently employed by Become and Pronto, both of which have seen massive traffic increases (1000%+) since releasing social features in the same spirit.
“We see ourselves more as a shopping community than a pure price comparison site.”
Unlike the typical CSE model of click arbritrage, Ciao is relying on its user generated content to ensure high organic rankings.
Merchants who want to try Ciao can sign up now and get three months worth of traffic free. After the 3 months, it’s a CPC model with no bidding and the lowest price for that product showing up first.
Scott Hurff over at CSE Strategies is looking for what you like and don’t like about comparison shopping engines. Check it out and let him know your thoughts.
At last some good news for comparison shopping engines, as buyers flocked to their sites at the last minute.
Shopping.com gained 34% in market share in the week ending Dec. 22, while Smarter.com gained 17%, Yahoo Shopping 4% and Shopzilla 3%. Best Buy, Dell and Macy’s also saw strong growth.
Overall traffic to the 100 e-commerce sites included in the Hitwise U.S. Retail 100 Index was up 16% from the comparable week a year ago, and down 10% from the week that ended Dec. 15, 2007.
Amazon led the Hitwise U.S. Retail Index list of top online shopping sites but it’s market share dropped 5% the week before Xmas. Hitwise lists the top 20 sites with it’s share of trafic and share change:
Amazon.com, 12.03%, -5%
- Wal-Mart, 7.94%, -2%
- Target, 5.06%, -6%
- Best Buy, 3.96%, 13%
- Half.com, 3.90%, -4%
- Yahoo Shopping, 3.21%, 4%
- Circuit City, 3.07%, 5%
- Sears.com, 2.38%, 0%
- BizRate.com, 2.37%, 1%
- JC Penney, 2.03%, -18%
- Overstock.com, 2.01%, -19%
- Dell USA, 2,01%, 18%
- Toys ‘R’ Us USA, 1.97%, -20%
- Smarter.com, 1.81.%, 17%
- Shopzilla, 1.69%, 3%
- QVC.com, 1.55%, -8%
- Macy’s, 1.43%, 18%
- Kmart.com, 1.34%, -3%
- Kohls.com, 1.30%, -5%
- Shopping.com, 1.21%, 34%
The Hitwise retail index does not include sites from such categories as auctions, home entertainment and music downloading. Hitwise collects data from 10 million U.S. Internet users.
Well the new old thing anyways…Scott Hurff over at CSEStrategies talks about Retrevo, a new consumer electronics shopping engine. Check it out.
Hitwise is reporting that comparison shopping engines saw an online market share increase last week compared to the same week in 2006. Traffic to the leading comparison shopping engine traffic increased 56 percent. Search engines were the main driver of traffic to the top comparison shopping websites with Google referring 20 percent of visits and Yahoo! Search referring 14 percent for the week ending Nov. 3, 2007Yahoo! Shopping had the largest market percentage with 20 percent and their market share increasing 44 percent from the same week last year. Smarter.com and Bizrate followed with 15 and 14 percent, respectively.
- Retailers benefiting the most from downstream traffic from the top comparison shopping websites were Amazon, eBay, Target, Overstock.com, Wal-Mart, and JCPenney
- The leading product search terms driving traffic to the comparison shopping websites were laptop computers, Nintendo Wii, LCD TV, digital cameras, iPods, and Xbox360 for the four weeks ending Nov. 3, 2007.