Tag Archives: retailers

40% of Retailers Do Not Have a Store

31 Jan

According to a report by the Direct Marketing Association (DMA), entitled “Channel Integration and Benchmarks in the Retail Industry,” many retailers do not have cross channel integration and are still struggling to find a consistent voice.

Key findings include:

  • The absence of a brick-and-mortar store is becoming prevalent among retailers, since 41 percent of survey respondents don’t have a physical store.
  • The website is the most consistently used direct marketing channel, followed by email and direct mail.
  • Mobile is the direct marketing channel retailers are least likely to use.
  • Among the survey respondents, 66 percent gather customer information from direct mail, and 65 percent gather it from the Internet.
  • About 83 percent of respondents segment their customers based on demographics, 77 percent do so based on purchasing frequency, and 76 percent on products purchased.
  • Only 33 percent of respondents provide cross-channel order fulfillment.
  • Discounts remain the most popular loyalty program, with 80 percent of respondents using them.
  • Brick-and-mortar stores (20 percent) and websites (22 percent) produced the highest level of revenue in 2007.



Retail Sales Down 4.4% After Black Friday

6 Dec

ShopperTrak RCT, which tracks sales at more than 50,000 U.S. retail locations, said retail sales for the week ended Dec. 1 fell 4.4 percent compared with same period a year ago, marking the largest year-over-year sales decline since March.

Total retail sales fell 12.5 percent compared with the previous week ended Nov. 24, which included the start of the Thanksgiving holiday shopping weekend, while store traffic fell 22.3 percent, it said.

Anecdotally that’s what I am seeing from online retailers as well. While the total revenue has been good or excellent, the last week has dipped somewhat. — Jeff Buechler


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