Tag Archives: shop.org

Shop.org Cocktail Party, Dinner

9 Sep

Get your drink and feed bag on at the Mercent, FiftyOne and SLI hosted event at Shop.org in Boston next week. I’ll be there all next week so expect minimal new postings. Try not to miss me too much.

If you are going to be at the show, look me up at Mercent’s booth #830.



Top Ten Things to Do @ Shop.Org in Boston Next Week

8 Sep

While we’ll all have to wander the exhibit hall trying not to make eye contact with pushy vendors pushing yet another stress relief ball and abusing our livers at after parties. Here is a top ten list of things to do on your free time:

TD Banknorth Garden

100 Legends Way
Boston, MA 02114
(617) 624-1050

Since its grand opening in 1995, more than twenty-four million people have come to the TD Garden to see the arena’s famous tenants, the NHL’s Boston Bruins, NBA’s Boston Celtics, and NLL’S Boston Blazers, as well as world-renowned concerts, sporting events, family shows, wrestling, ice shows and so much more. The state-of-the-art Boston tourist attraction is a year-round, 19,600-seat arena, fully equipped with three (3) private restaurants – Banners, Legends and The Premium Club restaurants, 90 executive suites, 1100 club seats, a multi-million dollar video scoreboard (Garden HDX) and complete 360-degree LED technology.

Faneuil Hall Marketplace

4 South Market Building 5th Floor
Boston, Massachusetts 02109
(617) 523-1300

In the heart of Boston, Faneuil Hall Marketplace is adjacent to historic Faneuil Hall and is bordered by the financial district, the waterfront, the North End, Government Center, and Haymarket. It is a well-traveled part of Boston’s “Freedom Trail” and essential component to your list of things to do in Boston. The Marketplace is a five-minute walk to the New England Aquarium, The Children’s Museum, The Old State House, and Paul Revere’s House.

New England Aquarium


Founded in 1969, the New England Aquarium is a global leader in ocean exploration and marine conservation and family fun Boston attraction. The Aquarium is one of the premier visitor attractions in Boston, with over 1.3 million visitors a year, and a major public education resource.

Boston Common

145 Tremont Street
Boston, MA 02111
(617) 426-3115

The starting point of the Freedom Trail, Boston Common is the oldest park in the country and ideal for Boston sightseeing. The park is almost 50 acres in size. Today, Boston Common is the anchor for the Emerald Necklace, a system of connected parks that winds through many of Boston’s neighborhoods. The “Common” has been used for many different purposes throughout its long history. Until 1830, cattle grazed the Common, and until 1817, public hangings took place here. British troops camped on Boston Common prior to the Revolution and left from here to face colonial resistance at Lexington and Concord in April, 1775. Celebrities, including Martin Luther King Jr., Pope John Paul II, and Gloria Steinem (advocate of the feminist revolution), have given speeches at the Common.

Museum of Science

1 Science Park
Boston, MA 02114-1000
(617) 589-0300

The mission of the Museum of Science, Boston is to stimulate interest in and further understanding of science and technology and their importance for individuals and for society. To accomplish this educational mission, the staff, volunteers, overseers, and trustees of the Museum are dedicated to attracting the broadest possible spectrum of participants and involving them in activities, exhibits, and programs that are available at this attraction in Boston.

Freedom Trail

The Freedom Trail is a 2.5-mile red-brick walking trail that leads you to 16 nationally significant historic sites, every one an authentic American treasure. Preserved and dedicated by the citizens of Boston in 1958, when the wrecking ball threatened, the Freedom Trail today is a unique collection of museums, churches, meeting houses, burying grounds, parks, a ship, and historic markers that tell the story of the American Revolution and beyond.

Paul Revere’s House

19 North Square
Boston, MA 02113
(617) 523-2338

On the night of April 18, 1775, silversmith Paul Revere left his small wooden home in Boston’s North End and set out on a journey that would make him into a legend. Today that home is still standing at 19 North Square and has become a national historic landmark. It is downtown Boston’s oldest building and one of the few remaining from an early era in the history of colonial America.

Harvard University

Massachusetts Hall
Cambridge, MA 02138
(617) 495-1000

Harvard University, which celebrated its 350th anniversary in 1986, is the oldest institution of higher learning in the United States. Founded 16 years after the arrival of the Pilgrims at Plymouth, the University has grown from nine students with a single master to an enrollment of more than 18,000 degree candidates, including undergraduates and students in 10 principal academic units.

Boston Children’s Museum

300 Congress Street
Boston, MA 02210
(617) 426-6500

Founded in 1913 by a group of teachers in Boston’s Jamaica Plain neighborhood, Boston Children’s Museum began a “hands-on” tradition long before that phrase became commonplace. Today, after 90 years, Boston Children’s Museum exists to help children understand and enjoy the world in which they live.

Bunker Hill Monument

The 221-foot granite obelisk marks the site of the first major battle of the American Revolution. Completed in 1842 and dedicated on June 17, 1843, in a major national ceremony, the monument is open for climbing, unless deterred by bad weather. The exhibit lodge was built in the late nineteenth century to house a statue of Dr. Warren.


ps Red Sox suck.

Free Pass to Shop.org Annual Summit

18 Aug

Thanks to the good folks at (and my employer) Mercent I am giving away a free pass* to Shop.org’s Annual Summit in Boston Sept 12-14. Yes …yes…I was just in Boston 2 weeks ago at Etail east…it was good seeing a bunch of you!

 All you have to do to be eligible is to leave a comment and a way to get in touch with you if you win. Good luck and I hope to see you then!

*for qualified retailers

Shop.Org Dinner

17 Aug


15 Sep

I’ll be at shop.org in Vegas tomorrow and throughout the week networking, talking to a few companies about some shared ideas and offering my thoughts and opinions about the industry in general. If you’d like to grab a drink, my schedule is fairly fluid, so the best way to reach me is jbuechler@gmail I’ll be checking the iPhone regularly so if you have that # you can reach me there as well.


-Jeff Buechler

Interesting Ecomm Data

8 Apr

Blatantly stolen from my boss’ blog and edited for my own nefarious purposes.  Just so much good data that is so hard to find normally…WARNING: some ChannelAdvisor horn tooting to follow.

“We spend a lot of time at ChannelAdvisor following the various datapoints and thoughts around e-commerce and today Forrester research (Sucharita Mulpuru is the analyst) came out with a joint report/survey with the great folks at Shop.org (I/we are an active member FYI).

The headlines of the report are good news for internet retailers:

  • Forrester sees e-commerce growing at 17% y/y in the US (This is good because comscore is starting to talk about 14% and maybe lower).  I’m an optimist and think that in early 09 the pundits will update the data to be more like 20%
  • This puts e-commerce at $208B for 2008, up from $174 in 07
  • e-commerce represents 7% of retail.
  • search engine marketing (what I call paid-search) drove 35% of sales and is still the top channel for retailers
  • 65% of retailers are experimenting with social networks
  • Forrester is predicting that growth will be driven by the computer, CE, auto and apparel categories.
  • Retailers spend $.50/click on average for paid-search and see $8.47 in incremental revenue (that’s a weird metric)

I downloaded the report and what’s neat is that shop.org/Forrester are finally seeing and reporting on the multi e-commerce channel trends we’ve been talking about for years.  For example, they have this figure from the survey section that covers the top channels for retailers (note these would be larger retailers, primarily with brick-and-mortar operations as well I would assume):


Another interesting datapoint they have from the survey is they asked retailers for a variety of e-commerce channels what the cost per order for the channel is and the average selling price.  I’ve found that most retailers like to look at channel costs either as a ROAS (return on ad spend) or an ‘Effective Take Rate’ (ETR), which is more of a cost of sales kind of model which helps for margin-planning/forecasting.  So I took the Forrester data and splatted it into a spreadsheet to calculate the ETR.  I also added eBay and Amazon as marketplaces with their ETR’s and ordered the channels from lowest ETR to highest and this is the result: (Amazon/eBay are highlighted to indicate I added them)


The only datapoint on here that looks unusual to me is the CSE data, usually we would see this more in-line with paid-search so I’m going to go look at our data and see if there’s anything noteworthy there. ( editor’s note: while that percent does seem high to me, I would expect it to be in the 20-22% range)  Not to toot our own horn here, but my guess is the retailers surveyed aren’t watching their CSE programs very closely or using ShoppingAdvisor to optimize their CSE channel.

If you’d like to learn more, there are several news items out today covering the report:

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