Acxiom acquires personalization technology provider Kefta

Customer data management company Acxiom Corp. has acquired Kefta, provider of real-time, dynamic personalization technology for the Internet. Kefta will become part of Acxiom Digital, Acxiom’s business unit dedicated to providing integrated digital marketing services to Global 2000 enterprises. The companies did not reveal terms of the transaction. Acxiom says the acquisition bolsters its ability to integrate one-to-one, personalized communications across digital channels.I’ve never used either product. Anyone have any insight? 

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