Google has added an additional requirement for websites that want to rise higher in the SERPS. Tuesday, Google announced that as of Nov. 1, sites that use those obnoxious app install overlays will no longer be considered mobile-friendly.
This comes in addition to the April announcement when Google’s algorithm started favoring sites that opened quickly and easily on mobile devices .
“…sometimes a user may tap on a search result on a mobile device and see an app install interstitial that hides a significant amount of content and prompts the user to install an app,” a post on Google’s Webmaster Central Blog reads. “Our analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page.”
This doesn’t affect other kinds of interstitials, the post explains. Instead of app install interstitials, there are other ways to promote apps that don’t get in the way of what people are searching for, Google notes: Both Safari and Chrome support app install banners, which simply pop up at the top of a page and still allow users to view the page without having to take any additional actions.
This announcement comes on the heels of Google’s July encouragement for sites to be more mobile friendly by alerting mobile searchers when sites use Flash.
An Adobe/Page Fair report, says that 16% of the US online population blocked ads in Q2, 2015 and that ad block usage grew 48% during the past year. Chrome, with its ease installing extensions, and with Chrome’s growth as the browser of choice have made it the major blocker of ads.
In the mobile space, Firefox and Chrome are responsible for 93% of mobile ad blocking.
400 non-blocking ad users were asked what would make them change their mind (I’m shocked that, “I didn’t know I could!” wasn’t the top answer):
- Misuse of personal information was the primary reason to enable ad blocking
- An increase in the number of ads was more important among millennials
- 1 in 4 respondents aged 35-49 do not have any desire to ever use ad blocking so”ware.
I use Chrome with Adblocker Plus as well as a noscript extension to limit ads. For those sites that responsibly show ads and act as a resource for me, I try and be a good user and white list them. The problem with adblocking isn’t that it exists, it’s that so many websites are reckless and irresponsible with display advertising. Until that changes, the percentages of ads being blocked can’t help but to increase.
How do you handle display ads? Is your professional attitude different than your private behaviors? Would love to hear from you.
Google cofounder Sergey Brin said Google will have autonomous cars available for the general public within five years.
“You can count on one hand the number of years it will take before ordinary people can experience this,” he said while at the signing of SB 1298. This bill establishes safety and performance standards for cars operated by computers on California roads.
Nevada and Florida have had similar laws in place which allows a driver to test the vehicle. Detractors fear the bill doesn’t provide enough oversight to guarantee the safety of truly driverless cars.
Google has already put in 300,000 miles of testing with its self-driving cars. Brin said the company will focus on improving sensors and hardware failure support for the technology. He said any obstacles for the technology will be the same as any system that can fail, such is the case with something like airplane flight.
“It’s a long list of things that humans have coped with in the past,” he said.
If you’ve ever wanted Google Analytics to automatically alert you to changes in your organic traffic, Ben Goodsell at SE Land shows you how.
No news is good news for some. There has been almost zero change in comScore’s US desktop search engine rankings. Google and Ask.com each lost .1% while Microsoft Bing (20.3%), Yahoo (12.7%) and AOL (1.2%) all showed no monthly change in the rankings. Total search volume was down from 18.2 billion in May to 17.5 in June.
This just in; AOL is still around taking care of your grandparents searches for “how do I get to Google”.
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